Ice Cream Galore Btec Unit 9

Ice Cream Galore Made by: H. Hassan Index * P1 describe the promotional mix used by two selected organisations for a selected product/service * P2 explain the role of promotion within the marketing mix for a selected product/service * P3 explain the role of advertising agencies and the media in the development of a successful promotional campaign * P4 explain the reasons behind the choice of media in a successful promotional campaign P1The Promotional mix contains out of different elements who are necessary for the information of all target customers that means it’s not just for the people who already know about the product but also for the people who are completely unaware it all depends on how you use the elements of the promotional mix which are: 1. Advertising Any paid form of non-personal communication through mass media   about a service or product   or an idea is called advertising. It is done through non personal channels or media.Print advertisements, advertisemen ts in Television, Radio, Billboard, Cataloges, Direct mails, In-store display, , emails, posters are some of the examples of advertising. Paid promotion and presentation of goods, services, comes under the advertisement 2. Personal selling This is a process by which a person persuades the buyer to accept a product or a point of view or convince the buyer to take specific course of action through face to face contact. Examples: Sales Meetings, sales presentations, sales training, samples and telemarketing etc.It can be of face-to-face or through telephone contact. 3. Sales promotion Many different products are often sold with a discount. Companies use these kind of sales promotion a lot. They do this so that more people will buy the product, resulting in a bigger profit or so they can get rid of their old products because they are waiting for a new product to come out 4. Public relations A lot of big businesses also have a negative side. It’s the PR’s goals to make the business look as good as possible for the public 5. Direct marketingDirect marketing is a way of marketing to a particular group such as young male students Business use very advanced ways into reaching the people they want to inform of their product or discount 6. Sponsorship Sponsorship is a way to of promoting by being connected to someone or something companies pay a lot to like an athlete wearing their name on his shirt P1/P2 BCC BCC is a high tech company selling all the electrical equipment u need at your home. They use the promotional mix to attract customers and sell products. hey use a store as well as a web shop Advertising: BCC has got a lot of commercials and nationally known slogans such as â€Å"Low Prices High Service† Personal Selling: They use personal selling a lot, try walking in to a bcc store without getting jumped by a salesman. Their strategy is you come in to the store for headphones and you leave with a phone or tv. Sales Promotion: They give you dis count ,when u buy more than 1 product and give the opportunity to pay it off with a monthly fee. Sponsorship: They sponsored The Dutch soccer team at WK 2010 named â€Å"Het officiele thuis supporters packet â€Å" (http://www. nederlandsmedianetwerk. l/profiles/blogs/bcc-officieel-sponsor-van-de) Direct marketing: They use direct marketing by sending u emails of their discount if you’re in their database because u bought something from them in the past Public relations : They are known because of their slogan Low Prices High Service. If something doesn’t work they will immediately help you out through the phone or at their store The role of their promotion that people are aware that they are there and give them the image that they are the best and reliable with repairs and such so that u feel comfortable with buying a new TV without thinking that it might break .Unicef Unicef stands for United Nations Children's Fund. It’s a children rights organisation of th e United Nations. Their Goal is that all children get the same rights such as education, food ,vaccinations and help cure aids and other diseases Advertising: Unicef advertises a lot they have people on the streets collecting money. They got commercials and famous people supporting them at benefit concerts here Personal Selling: They do use personal selling by for example the people who come knock on your door raising money or have a stall with unicef shirts and caps that u can buySales promotion: They don’t give discounts because it’s about them helping children it depends on you how much u want to give there are no standard prices Sponsorship :They sponsor one of the greatest soccer team in the world FC Barcelona and the Grand Prix as well as NASCAR. Direct Marketing: They use direct marketing u can subscribe to their site and they send u emails and information about their campaigns or benefit concerts they look for people with a soft hart and care about children I t hink they mostly aim at rich housewives with children their ownPublic Relations: They are extremely kind to u and u can always call or mail them or go to their local office if u have any questions. Unicef depends on promotion they need it so people can donate money to them without promotion no one would trust the organisation with their money they would think that they will just keep it. They promote it with sad children that are all bruised up so that they get your compassion and eventually your money.

Leadership/Drum Major Paper Essay

I think I would make a great drum major because I believe people take me as a leader and respect and listen to what have to I say. Though I usually am the leader I also am a good listener. When people have problems or have ideas to make the show better I will listen to whatever has to be said. To me being a drum major would be a great accomplishment and an awesome chance to help out our marching band. I have found from being in the marching band that each member wants respect. I intend to give respect first and in doing that I believe I will receive it from my piers allowing this whole experience to be a perfect one. I understand that with this job comes great responsibility, and I am definitely ready for it! Being a member of the Woodland High School marching band for two years, I now have an idea of how to make band more attractive to everyone. Making the time spent in band class and at after school practices most effective is a major prerogative of mine. I would like to make it our number one goal to get every band member to learn, and memorize their music. This will allow the show to be ready as early as possible so it gives ample time to perfect formations, add character to the show, and make it our own. By doing this I know our scores will be significantly higher than last years. Most importantly each member will understand that hard work does pays off. I love music. I never hesitate to sign up for any extracurricular band I can get into. I love being involved, I love growing as a musician. I also love marching band- it’s so challenging and so draining, but it’s such an amazing experience. I have a zealous enthusiasm for music and marching band that propels me forward, and can apply this to my role as drum major. Energetic leaders are much better than halfhearted ones. * My philosophy on leadership is simple: lead by example, always help, and never quit. When I was a freshman, I looked up to the marching band veterans because they were already excellent at something that I was struggling to master. Having role models is inspiring; it gives people something positive to emulate. Additionally, I always offer to help- whether that means * Moving and unloading equipment, or coming in early to work with a marcher who needs a little extra assistance. Furthermore, quitting is out of the question for me. Using excuses instead of giving your best, giving up on something (or someone), or abandoning your responsibilities are things I absolutely do not believe in. Promoting excellence in others starts with promoting it in you. * I am unique among the other applicants seeking this position because of the qualities I have listed above. My musical experience, my determination, my diligence, and my passion for music make me singular among the many.

Exam answer Essay Example | Topics and Well Written Essays - 2250 words

Exam answer - Essay Example Successful construction procurement should result in timely project delivery, proper budgeting and quality in order to meet the required functions. The act of creating a new structure requires objective survey on site, interaction with design team and other consultants, suppliers as well as other stakeholders. An immediate choice in term of the cost and quality should be agreed upon. The procurement of a construction work is often the subject of joint funding with different stakeholders who have varying interests and goals in the outcome of the projects. The following elements are the best drivers in terms of construction management: Global Bank Corporation are the owners of this project whose purpose is to take account of the demise of many European banks during the credit crunch. The success of this project will meet owner’s interest and at the same time meet the needs of their customers (Schwalbe 2009, p. 45). It is very important to first point at the factors that will determine the most suitable procurement strategy before commencing the projects. These factors: In any construction procurement, the objectives and constraints of each building project are interdependent and therefore require concurrent considerations. A competent and industrious team will be necessary to meet these aspects. Risks are events known or unknown that adversely affect the outcome of the project. The nature of the risk is determined by the objective and constraints of the project. For instance, this project is budgeted at  £120m and any activity that may cost more than the amount projected will be a risk. Consequently, it will affect rest processes and the entire project. Similarly, this project has a tight timeframe for completion. Any delay to the construction program will be a risk on the completion of the project. The responsibility of managing a given risk will be allocated to the party that has the capacity to deal with that risk. Level of project complexity

Self-Management and Self-Planning Skills (Physical Education Course) Research Paper

Self-Management and Self-Planning Skills (Physical Education Course) - Research Paper Example In easiest way we can attain Healthy life style by combing of management and planning skills and to set goals not only long term but also shot term that can bring affirmative behavioral changes in daily routine if it is well planned, executed and based on easy strategies. Stages of Lifestyle Change There are five stages that are involved in the change of lifestyles and quitting habits (Prochaska, 1983). Precontemption: It is actually the denial phase where a person is not ready to leave his/her habit for anything as withdrawal from junk food for obese patients Contemplation: it is the phase when an individual start thinking about the change that could be better for life. Preparation: when individual start accepting and preparing for the change of dietary habits. Action: when individual takes actual step for change, as opting for other sources of food and start avoiding less beneficial Maintenance: it is the regular practice of that routine, as to maintain healthy lifestyle in this ex ample by adapting healthy food habits.

BPR and SCM Relationship Essay Example | Topics and Well Written Essays - 3000 words

BPR and SCM Relationship - Essay Example Business process re-engineering (BPR) is applied at the local, managerial, and corporate levels of the business. This concept has a significant impact on the various phases of the business process, where the changes that occur can be related to the flow of information and products (Desel & Erwin, 2000). BPR is used in SCM to renovate the managed and integrated processes that create a capable and viable business environment (Chan and Qi 2003). The crucial tenants of BPR is that it reduces tension between inter-organisational departments and business partners, particularly when the there is friction within the SC process (McCormack & Johnson, 2000). Business process re-engineering, specifically related to the main focus of technology and communication in supply chain management includes: (1)Further integration of activities between suppliers and customers across the entire supply chain;(2) on-going changes in supply chain needs and required flexibility from IT; (3) more mass customization of products and services leading to increasing assortments while decreasing cycle times and inventories; (4) the locus of the driver's seat of the entire supply chain and (5) supply chains consisting of several independent enterprises (Akkermans et al p 284 2003). The benefits of using the BPR concept to promote SCM needs are that it connects information management (McCormack & Johnson, 2000); promotes cost saving activities through efficiency and communication (Horvath, 2001), and reduces financial risk in unsuccessful supply chains (Cross 2000). Based on the above relationship between SCM and BPR, this essay will critically examine the use of both concepts in the airline and automotive manufacturing industries. The analysis focuses on the changes initiated that use (or do not use) BPR concepts as well as the manners in which SCM is (or is not) integrated into the business process. The analysis will examine what strategies are employed and their viability, with a final conclusion leading towards the similarities and differences of the selected industries through BPR and SCM. Airline Industry The value chain of airline industries (Kearney pp 3 2003) shows that the airline manufacturer exists beneath the scope of government and other regulatory boards. Airline Value Chain (Kearney pp 3 2003) Paul Brinkley, head of the U.S. Defence Department's Business Transformation Agency, says the agency is committed to making business modernisation improvements every six months for the next 10 years (Aviation Week & Space Technology p 19 2006). This is supported by Kenneth Miller, senior advisor to Air Force Secretary Michael Wynne, where the focus on modernisation and innovation stems from "acquisition, governance and transparency" (Aviation Week & Space Technology p 19 2006). This creates further pressure on the prime manufacturer who operates beneath the scope of the government regulatory boards and must develop technologies that are at once transparent and governed. The customer, suppliers and distributor are subjected to the rules of these regulations. The pressure can be seen as negative for the airline industry,

Cars Technical Essay Example | Topics and Well Written Essays - 6000 words

Cars Technical - Essay Example After World War I, the United States became a renewal of economic growth, from new inventions to growth of an expanding road infrastructure. This economic growth helped accelerate the need for the automobile. The automobile industry grew quickly because of many innovative inventions. In the 1950's innovation was getting greater speed through the design of more powerful engines. In the 1960's innovation was building a sleek but performance driven auto. In the 1970's, the automobile and gas shortage led many automakers to look for innovative ways to control emission and decrease gas consumption. The convergence of computer and auto industries helped improve gas mileage and cut down on emission. The last 25 years of the car industry has seen technical and design advances that increased standardization, platform sharing, and CAD design. Body styles have changed to include the hatchback, minivan and sport utility vehicle (Consumer Guide p 10). Automotive engines are called internal combustion (IC) engine because the fuel that runs them is burned internally, or inside the engines. There are two types, reciprocating and rotary. Reciprocating means moving up and down, or back and forth. Almost all automotive engines are of the reciprocating type. In these engines, pistons moves up and down, or reciprocate, in cylinders. This type of engine is called piston engine. Rotary engines have rotors that spin, or rotate. The only such engine now used in automobiles is the Wankel engine. 1 )Types of Engine System: 1.1 Car Engine: The main function of a car's engine is to make it move. Engines come in a range of strengths as well as speeds. All recent engines are made of vital parts. Car engines are built around cylinders (generally something from 2-12 of them, however usually 4, 6 or 8) in which the fuel is burnt. Super-strong metal and sealed shut, arte used to make these cylinders however at one end open and closes exactly like bicycle pumps: these consist of tight-fitting pistons (plungers) that may slide up as well as down in them. At the top of every cylinder, there are two valves. The inlet valve permits fuel as well as air to go into the cylinder; the outlet valve lets the exhaust gases loose. At the very top of the cylinder, a sparking plug (or spark plug) is present, this is a device which is controlled electrically as well as makes a spark to put fire to the fuel. At the base of the cylinder, the piston is connected to a continually turning axle that is known as a crankshaft. The crankshaft's function is to powers up the gearbox of the car which then drives the wheels. The capacity of an engine function is depends on the power or the horse power that i t develops. This in turn is reliant on the ability of the engine. 2.)Diesel Engines: In 1892, Rudolph Diesel, a German engineer developed the "diesel" engine. Unlike the gasoline engine, the diesel engine is capable of spontaneous combustion of liquid fuel without requiring spark ignition. "The key advantage of the diesel engine over the gasoline engine is its fuel economy as well as durability" (en.wikipedia.org/wiki/Diesel_engine). Known as a "workhorse" the diesel engine became the engine of choice for heavy construction machinery, mining

An essay Example | Topics and Well Written Essays - 500 words - 1

An - Essay Example The argument of associating some people with one thing and others with a different thing is not pro-music. This article highlights an individual’s strive to achieve something that many people could only dream of back in the history addressed in the article. The move to engage in rock even when expected not to breaks the usual and points out to the possibility of achieving something unusual. From a neutral point of view, however, black or white does not make bad or good. The most important factor to consider is the interest, drive, and motive behind that music genre. What this means is that both black and white people cannot do whatever and be whomever they want by putting the racial factor aside. The result would be a harmonized society where the dreams, interests, talents, and goals of an individual overrule one’s racial or cultural background. The author makes a significant statement in the article, which notes, â€Å"Listening to rock felt like sneaking past guards of racial barriers† (Douglas, 2013). In light of this statement, it is evident that race, culture, and music are critically intertwined. The statement implies that rock music is not a black people’s thing. The truth of the matter, however, is that music and music genres have no racial boundaries. The misconception therein follows social events that sought to define who does what and why. Such misconceptions and stereotypes only stand to derail musical progress among racial differentials. Music is an art without boundaries. In other words, it should be defined in words that go beyond racial concerns. The white or black factor should not feature anywhere as far as rock is concerned. In light of this article, there is notable difference between the time referred to in the article and today. Back then, racial profiling and potential segregation were evident. Today, however, majority of people have become

Create an argument that explains your point of view Essay

Create an argument that explains your point of view - Essay Example Rolling Stone tries to evaluate his past life and finding reasons why he engaged in the bombing. What factors in his life motivated his actions. It however, is debatable on the question as to whether they are awarding him a celebrity status considering how they went about it. Putting him on the cover of Rolling Stone magazine which is on â€Å"normal† cases braced by celebrities and rap stars, is in a way giving him a celebrity status. The average American citizen or even anywhere else in the world takes what he or she is fed by the media seriously. In a large sense the sets the agenda for the public. They determine, to a big extent, which models will be talked about by the public, which music the public will be excited about and in this case, arguably, who will be the next celebrity. By putting him on the cover, they did just that. It is however risky to give him a celebrity status considering he will develop a following which will turn out to be counterproductive. This shoul d not be mistaken as an outright rejection for the story, it is important that people also understand the â€Å"other† life of suspects like Tsarnaev. However, this should be done very carefully so it doesn’t seem as though the acts they are suspected of are being glorified. Images, for instance the one used on the cover of Rolling Stone seems glorifying. ... The question that people will probably be asking is how this magazine influences on other would be bombers. The article might actually encourage more of attention desperate individuals to engage in such acts. Al-Qaida, a self-confessed terror group indicated in their twitter handle that they were happy of all the media attention they were receiving due to the west gate attack in Kenya. This means that the terrorists value attention, and they do most of what they do to get attention. Now giving them this attention by reporting the acts of bombing, most people think should be enough. Going ahead and featuring them on a celebrity magazine, on the cover of it, is not the best way to deny them the attention. Tsarnaev is now becoming an iconic figure for his followers. Assuming they were more who engaged in one way or another in the bombing, the featuring of Tsarnaev makes them feel as though they can as well do with the attention. The magazine is turning him into some sort of a hero for h e has done. Celebrities are known to be individuals highlighted by the media mostly because of the interest they arouse among the public. Tsarnaev, should not arouse interest and the media should not attempt to paint him as arousing interest. As human beings we all have an evil part. It is said, that all human beings have a potential of being an angel or a beast, how we turn out all depends on which is natured by the society. For balance and stability, our evil parts should be shunned and our good parts honed. The media has a huge responsibility in shaping these. In the social media, due to the anonymity provided by such platforms, people often praise bad and glorify evil. This could be to get attention or to feel up for social gaps at home or in

Business Research Methodologies Resit Essay Example | Topics and Well Written Essays - 1500 words

Business Research Methodologies Resit - Essay Example Research Methodology Research Design Research Philosophy The research shall contain elements of both positivism and interpretivism. The interpretivism philosophy is quintessential to our understanding of how and why international students arrive at a preference for certain mobile phone over another in London. This research incorporates identifying and analyzing the factors behind mobile phone selection by international students in London which have not yet been discussed in the context of UK in various past studies. Since this requires significant level of involvement, the subjective element associated with interpretivism will remain dominant. At the same time, the lack of objectivity related with using the interpretivist approach makes it necessary to adopt a quantitative approach and positivist philosophy for the establishment of our research instrument. Research Approach An inductive approach shall be used to identify common factors behind choice of mobile phones in London by inte rnational students which shall be picked up from raw data with subsequent generalizations made for the entire group. Key factors shall be grouped into categories such as cost, availability etc. from raw data and theory shall be developed capturing those factors that are judged to be significant by the researcher. Since the nature of research is qualitative, multiple interpretations may be made from open-ended data obtained through focus groups. Therefore, the findings shall be in large part interpreted in the context of the researchers’ prior experience and/or assumptions. Research strategy Reflecting a blend of positivist and interpretivist approach in our research, a combination of research strategies shall be used including surveys and focus groups. While the surveys are a reflection of the positivist approach, focus groups are suggestive of an interpretivist approach. Inferences regarding the factors that affect choice of mobile phone by international students in the UK s hall be made and relationships between these factors shall be determined using quantitative techniques. Focus groups have been defined as a series of discussions that are systematically planned and that obtain target audience’s perceptions in a particular area of interest under an environment that is tolerant and â€Å"non-threatening† (Krueger & Casey, 2009). The focus groups shall enable the identification of open-ended, sub-conscious responses from the students that they would otherwise not reveal through direct questions. Projective techniques such as those using images of various types of mobile phones (flip cover, sliding, QWERTY keypad, big screen) shall be shown along with various brands including Samsung, Nokia, Apple, Blackberry and others. This exercise particularly attempts to unravel social motivations such as peer pressure in their new place of study as well as the effect of factors such as security (little/no thefts) and supporting infrastructure such as mobile hotspots and e-shopping that may not be available in the countries to which these foreigners belong. Data Collection As suggested earlier, data shall be collected using focus groups and surveys. The surveys shall include both interviews and questionnaires.

Transcendentalism in Nathaniel Hawthornes The Scarlet Letter Research Paper

Transcendentalism in Nathaniel Hawthornes The Scarlet Letter - Research Paper Example This paper shall seek to closely examine these nuanced facets of the novel. The concepts of free-enquiry and liberal questioning are central to the theory of Transcendentalism. Though Hester is seen to quietly accept her persecution, she is also seen to question and rebel against the rules of the Puritanical society in which she lives. This can be seen in the uncharacteristic vehemence with which she opposes the decision of the clergy to take away her child from her. Hester’s rebellion is also seen in her desire to start her life afresh with Dimmesdale and their illegitimate daughter. It is however Hester’s daughter Pearl, who is an embodiment of this spirit of free-enquiry. Her seemingly naà ¯ve, childish questions about the workings of the Puritanical society of Boston are in fact quite radical. The concepts of self-reliance and compensation are central to the theories of Transcendentalism. The idea of compensation dictates that man’s actions shall result in i nevitable, inescapable consequences. It thus rejects the notion of the society or the state penalizing an individual for his transgression. Hester Prynne is an intensely individualistic woman and the her ability to transform the harshly critical letter ‘A’ into a thing of beauty with her needlework is symbolic of her ability to transcend the cloistered moralities of her times (Bell). It is perhaps also significant that Hester, by the virtue of her pious living and virtuous

Student at Drexel University Essay Example for Free

Student at Drexel University Essay While the Philadelphia Museum of Art may not house some of the more famous artwork from the Baroque period, their acquisition of Poussin’s â€Å"Birth of Venus† was nothing short of a savvy purchase. Hungry for Western currency, the painting was sold by the Hermitage Museum in St. Petersburg in 1930 under the Soviet Regime to the PMA. In their possession is arguably one of the most hotly debated works from that era. Also aptly named â€Å"The Triumph of Neptune and Amphitrite† this painting not only highlights Poussin’s trademark ability to allow for an open interpretation of his depictions but also encourages an allegorical analysis of the many elements present in his composition. The very ambiguities of this painting, and his others, emphasizes Poussin’s capacity to express the concepts or overall ideas of things and events themselves while not concentrating on the minutia while still allowing for translation. Before one can approach an iconological interpretation of Poussin’s work, one must also understand his early training, influences and subsequent ideology to grasp his use of deep symbolism and line. In his early career working with Italian poet Giambattista Marino, Nicolas Poussin was commissioned to illustrate Ovidian poetry subsequently establishing the ideals of Metamorphoses – themes and motifs prominent in â€Å"The Birth of Venus†.[3][6] This was also important in developing his ability to intimately tie literature to painting.[1] Poussin grew to heavily favor Disegno over Colore, or design over color which can be seen in all of his works[3][6]. His ideology proposed that design, form and line were more important than t he colors and dà ©cor of the traditional Baroque French art of the time. This very dogma split French Renaissance Art 200 years after his death in which factions of his study (Poussinistes) proposed that drawing was superior to color (Rubà ©nistes)[6]. Poussin’s  holistic and classical approach was his attempt to reach the highest aim of painting: the representation of the magnificent. He intended to only focus on great events, battles and divine matters. In this way, Poussin’s take on Roman Classicism eventually contributed to the aesthetic style of Grand Matter[3][6]. His method of Ideal or Heroic Landscape, which drew upon the perspectives of rhetoric, utopianism, drama and metaphysics allowed him to coherently arrange elements as seen in the â€Å"Birth of Venus†. The very nature and composition of Poussin’s works highlights the realm of Baroque Classicism in which the arrangement of the physical is paramount to reflecting the rationality of an ideal and eternal world. His fascination with deity and mythology sans Christianity also can be seen in his rejection of Neoplatonism and his use of Epicurean interpretation[5]. Indeed, Poussin was not the first artist to depict Venus physica (terrestrial Venus). Nearly a century and a half prior to Poussin’s painting, Italian painter Sandro Boticelli composed a similar painting also named â€Å"The Birth of Venus† (1485)[6]. While there are some similarities to Boticelli’s painting, Poussin’s provides a more Epicurean interpretation rather than a Neoplatonistic o ne. In addition, 20 years after Boticelli’s work, another Italian painter created another piece of art that depicts Venus in a manner more similar to Poussin’s (â€Å"The Triumph of Galatea†)[6]. The Birth of Venus by Boticelli (1485) The Triumph of Galatea by Raphael (1514) Both of these paintings, while somewhat similar, only reinforce some of the symbolic clues left by Poussin in his own depiction: The Birth of Venus or The Triumph of Neptune and Amphitrite by Poussin (1635) As we gaze over Poussin’s work of art we notice a great many things. First and foremost, as we know of his attention to placement, the centermost and brightest subject is of a nude female deity. A time-frozen, windswept pink shroud is cast upon her naked body while she rides on top of dolphins harnessed by her and the cupid-like boy under her. Poussin’s placement of Her is crucial because it highlights Her very significance in the scene; she is centered as her male counterpart is seemingly subordinate and pictorially  off to the side. Around her are Tritons and Nerreds and above are cupid-like babies adorning her with flowers. The inspiration for the placement and formation of the goddess can be seen by the earlier paintings of Boticelli and Raphael. In each painting the deity in the center is shielded by a billowing cloth of pink/red. In addition, Poussin chose to have the woman deity ride in on dolphins similar to that of Raphael’s composition. Because there are two official names for this painting, one thing must be addressed before moving on, â€Å"Is this a depiction of the birth of Venus or the triumph of Amphitrite?†. Amphitrite is the Greek sea-goddess and wife of Poseidon while Venus is the Roman goddess of love, two different characters that share no parallels. There is some interesting evidence to support that the painting is indeed Venus’ birth. In both The Triumph of Galatea and The Birth of Venus, Venus is not only riding on dolphins but also has her son Cupid below her also harnessing the sea beasts[3][4][5][6]. Furthermore in Boticelli’s painting and in Poussin’s, the woman deity is being adorned with myrtle, the flower most commonly associated with Venus, goddess of love – myrtle too is a symbol of love[6]. Additionally, Poussin employs his knowledge of Apulerius in Metamorphoses or â€Å"The Golden Ass† of which the story describes Venus as being accompanied by a ban d of fellow beings singing and blowing horns[2][4]. The comparison between the Apulerius’ text and Poussin’s painting are fascinating, there are a band of fellow beings surrounding Venus in the form of Tritons and Nerreds, two of which are blowing horns. In Metamorphoses, Apulerius merely depicts the triumph of a Venus while Poussin paints her genesis[2]. Seen in the warm clouds above, riding on a chariot in the sky by six doves is the infant form of Venus. On her journey to creation she encounters transformation which is signified by the dark storm clouds above. This is painted to contrast the entire tone of the painting so markedly that it bears a special meaning. Poussin again employs his usage of literary interpretation in the form of Lucretius’ didactic poem De rerum natura or â€Å"On the Nature of Things†[4]. In this poem’s prologue, there lies a single significant line: â€Å"Te dea, te fugiunt venti, Te nubile caeli Adventumque tuum†¦Ã¢â‚¬ . This translates to â€Å"Thee, goddess fle e you, the wind, cloudy skies, and your arrival.† [4] Which means that the winds and clouds part in anticipation of a goddess, shown in the picture. In Poussin’s depiction, he portrays Venus as being propelled by the  winds just as in Boticelli’s work. These pieces of literary and visual evidence provide basis that the central female deity in Poussin’s painting is in fact Roman goddess Venus. To the left of Venus is a male deity riding on hippocamps or seahorses, it is not easily discernible however if he is to be depicted as Neptune the Roman god of freshwater and sea or Poseidon, Greek god of the ocean. Both counterparts are known as god of the horses and horse tamer respectively and each wields a trident[6]. In regards to the location of the painting, Poussin uses the method of Ideal Landscape[6] in which he represents the locale but not exactly. It was important that the setting did not exactly reflect or imitate a real place in its entirety but to highlight the divinity, magnificence and importance of the event or subject in an effort to not distract the audience. However, Poussin did provide a small piece of evidence in the form of a spilling vase at the base of the painting. This could symbolize a river near a mountai nous island in the Mediterranean. Evidence has shown that the archaeological site of Paphos (a mountainous island of Cyprus) is near the mouth of the Bocarus River which could very well be the paintings’ setting [4][5]. Works Cited [1] Janson, Anthony. Jansons History of Art . 8th ed. Pearson, 2011. Print. [2]Moore, Brooks. Ovids Metamorphoses. 1st. New York, NY: Marshall Jones Company, 1933. Print. [3] Nicolas Poussin Biography. Nicholas Poussin: The Complete Works. N.p., n.d. Web. 27 Aug 2013. . [4] Phelan, Joseph. Poussin and the Heroic Landscape.ArtCyclopedia. N.p., n.d. Web. 22 Aug 2013. [5] Sommer, Frank H. . Poussins Triumph of Neptune and Amphitrite: A Re- Identification. Journal of the Warburg and Courtauld Institutes. 24.3 (1961): 323-327. Print. [6] Verdi, Richard. Nicolas Poussin. Encyclopedia Britannica. .

Successful at College Essay Example for Free

Successful at College Essay Successful is achieving or having achieved success; having attained wealth, position, honors, or anything. College, it’s a big thing in a person’s life. It’s take a step into the real world. None is going to tell you what to do or how to do something in class. College students try to balances academic, work and social all at ones and it can be stressful. College is where one begins to find themselves and explore the world. It’s the start of where your life begins. The first step in being successful at college is being motivated. One needs to have a good mind if they want to success in college. No one can motivate you more about college then yourself. Remember you can’t just skip school or someone will tell you to go to class. You pay for your classes in college, so if you don’t go to class it’s none fault but your own. Also, college puts more responsibility on a student. Most students don’t tend to pick the right choice when it comes to college. They think their social life is more important than their academic. They think going to party and being popular is important than studying, getting a B.A. degree, and having the career of their dreams. The next step to be successful at college is having good habits and planning. Good habits in college would be having good study skills, attitude, test-taking skills, and listening skills. The biggest challenge that is different from high school and college would be that teachers in high school would teach, and in college the professors’ lecture. You have to prepare yourself because a professor can change a lesson plan if they want too. You should always look over at the syllabus to stay on track of what you’re doing in class. You should go over your notes, highlighting key material, and make sure you understand them. You should plan when you need to study and when you hang out and party with your friends. Putting your school work before everything else shows you being a successful student. In conclusion, being successful in college takes a lot of work. You have to put your mind to it and figure what is more important to you being successful and having a good grades and knowing you have a future or someone trying to fight their way, struggling and all stress out when they can get a B.A. degree and telling their parents that they wasted their money for college because they thought partying was more important than going to class and studying.

Marketing Plan for an Updated Product

Marketing Plan for an Updated Product A marketing plan is typically designed to establish a framework for management to use as they pursue the marketing and sales objectives. It should be built on the results of the market research and the specific value proposition of a product or service. In general, a marketing plan is a shorter form of a business plan that has a limited scope and marketing emphasis. I have chosen UK chocolate confectionary market to present a market plan for an updated product. Market Overview: Chocolate sales in Europe have been growing steadily. The UK confectionery market achieved year-on-year growth for the last five to six years to reach a value of  £4.53bn i.e. the sales have increased by 13%. The overall European chocolate sales increased by 15% and the United Kingdom itself accounts for nearly 30% of European chocolate consumption. Product Overview: So far the need for innovation and the product development techniques has been explained. On the basis of these discussions I would like to use the opportunity to develop a new product in the confectionary market. Taking the existing products of Cadbury such as Cadbury Picnic, Cadbury Crunchie and Boost chocolate bars as well as Cadbury Crà ¨me Eggs, I have thought of updating Cadbury chocolate bars by producing a new chocolate bar and the Crà ¨me Eggs by producing another egg shaped product. The analysis of innovation need suggests that launch of new product can help Cadbury to attract more customers and thus increase market share in a highly competitive market of chocolate confectionary. Assuming the results obtained from the techniques for new product development and analyzing the market overview, I would say that a new product can be launched in the market and thats why I have thought of updating Cadburys existing products into other new products. This Cadburys new chocolate bar will be known as CADBURY LEMON BAR and the new egg shaped product will be known as CADBURY CHOCOLATE LEMONS. The bar name has been selected because this chocolate bar will be having an internal layer of sweet lemon tart and externally it will be covered with a mix of chocolate and fine grains of peanuts. N.B: (In the report the word Cadbury Lemon means both the updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons). Market Segmentation: Understanding the needs and desires of consumers creates the opportunity for new products to be developed and brought to the market, meeting these needs and generating incremental sales. Chocolate confectionary is a mass market attracting customers and consumers of almost every age group and gender, but those who like eating chocolate. The target market for both the Cadbury Lemon products can include children of age 5 to 13 years in terms of consumers and the parents to pay for the product in terms of customers. Further more it can be expanded from children of age 14 to young people and then onwards to aged people (65+) as long as they keep their interest in their chocolate eating habit. The product would also be suitable for vegetarians and further more it would be excluded of any religious issues such as alcohol free etc. In terms of income and price of the product there isnt any need to be selective to choose a particular group of audience as everybody can easily afford to buy a b ar of chocolate or a pack of chocolate sweets i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons. Snacking Today: Snacking today is the second largest segment in the UK confectionary market with a share of over 28%. Cadbury Lemon chocolate bar is such a product which is mainly bought for immediate personal consumption. The target market of this product would be people who will buy a chocolate bar and eat it. It does not identify any particular segment but includes everybody having an access to the stores and retail shops where they will find the product, buy it and consume it. For Home: The products in this category are those which are bought for consumption sometime later. Thus in this category both the products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons will fit properly in this category of products. These two products would target people who like filling their cupboards with chocolate to consume them for different purposes e.g. filling lunch boxes or as a treat after evening meals. For home is a category which is more about the products to be eaten by the customers i.e. both male and female partners, their children and parents and as well as by other consumers such as visitors or guests visiting at different times e.g. evening tea time and so on. Sharing Occasions: This segment represents an emerging trend towards the sharing of confectionary at formal occasions. This is an emerging segment for products which are traditionally packed in larger pack formats such as tins, large boxes and cartons. They are purchased not as gifts but also for informal sharing on specific occasions e.g. the Cadbury Chocolate Lemons can be purchased as a gift for someones birthday and Cadbury Lemon Bar can act as a sharing product at a party or just at small gathering of friends. This is how another segment of the market can be differentiated. Seasonal Giving: Seasonal giving is the third largest segment of the overall confectionary market. The rate of growth of this segment has led to an increase of 3.8% in sales and an increased share of the overall confectionary market as 17.6%.This segment includes products bought to give to someone else as well as a larger number of seasonal lines and Cadbury Chocolate Lemons in different packs would best fit in this category. Seasonal confectionary is mainly sold during the run up to Christmas and Easter and is a traditional gift at these times of the year. Along with this other seasonal occasions can include Halloween, Mothers Day and Valentines Day. Competition Overview: The UK confectionary market is facing a very strong competition among the companies in this market. Thus Cadbury Lemon will also have to tackle such circumstances of competition from different major competitors including Nestle, Kit Kat, Mars, Maltesers and others. Moreover, rapid product growth at the mass end and the premium end of the European chocolate market is adding competitive pressures. Smaller companies are making chocolate products for niche markets, such as chocolates for people who want to avoid dairy products, chocolates for people who are diabetic and chocolates for people who prefer natural or organic flavourings and ingredients. Further, established companies are constantly introducing variations and other favourites to satisfy customers variety-seeking behaviour and encourage loyalty. Although Cadbury owns a good market share but still there is a need to be aware of the competitors and the situations which may cause hindrances for the new product. SWOT Analysis: Cadbury has been in the confectionary business for a long time and holds a strong market share. Thus the company has been using its strengths to always go for producing new products as well as updating the existing ones. National advertising and sales promotion support sales of Cadbury and for instance, Cadbury has been spending heavily to launch new chocolate products or building sales during Easter or other holiday periods. There might also be some weaknesses that could be associated with it. Most of the people see chocolates as an affordable luxury and therefore buy such products for themselves and also for gifts. People are adopting the habits of giving chocolate as gifts on different occasions like Christmas, Valentines Day and Birthdays etc which has increased the opportunities in terms of increase in demand for the product. However the threats are always there when a company launches a new product. In addition to the major luxury chocolate makers with established brands, natio nal advertising campaigns and sizable market share, many smaller and local chocolate makers are attracting loyal customers. But on the whole, so far, the UK confectionary market for Cadbury seems to be having the opportunities to grow and increase the market share. Goals and Objectives: For this marketing plan I would say that the goals and objectives are simply the facts describing where the company i.e. Cadbury wants to be. The goals and objectives can be divided into two parts. Sales Goals: For many organizations the ultimate goal of the marketing plan is the effect it will have on the bottom line. Sales goals would be in terms of the sales figures estimated to be achieved. Until 2005, Cadbury has been earning great sums of profits and the further need is to increase the profits or maintain the profitability of the company up to a level at least meeting the required levels. Marketing and other Objectives: The marketing objectives for Cadbury Lemon should address each group in the target market in terms of meeting customer satisfaction and their interests in buying the product. The market objectives for Cadbury Lemon should fulfill the same elements as set for other brands. It includes continuing high Corporate and Social Responsibility standards through actions and brands, delivering superior shareowner performance, ensuring the capabilities are best in the market, focusing on creating a cohesive and talented workforce through encouraging inclusiveness and increasing the diversity of our people. Hence the product would only be said to be successful if these goals and objectives would be clearly identified and followed properly. Pricing Strategies for Cadbury Lemon: Pricing in general meanings means how much to charge for a product or service? Pricing is one of the four Ps of the marketing mix. The other three aspects are Product Management, Place (distribution) and Promotion. Penetration Pricing: Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The expectation is that the initial low price will secure market acceptance by breaking down existing brand loyalties. Penetration pricing is most commonly associated with a marketing objective of increasing market share or sales volume, rather than short term profit maximisation. Competitive Pricing: The competitive pricing strategy is used by around a quarter (27%) of organisations. It is the most usual form of pricing which is based on evidence from the market where product prices are determined by reference to the prices of competitive products. A sound appreciation of competitive actions, especially prices, is necessary for the most effective strategies to be formulated. The most effective marketing manager will, however, try to develop an understanding of the various competitive positions based on an appreciation of the customer needs. Distribution: Like Pricing, distribution is another important part of marketing mix which needs businesses to carry out detailed analyses in order to distribute their products/services easily and efficiently to their customers. A distribution business is the middleman between the manufacturer and customer.. As far as distribution of confectionary products is concerned, the best and appropriate options would be the following. (Method 1) (Method 2) Producer Producers Retailers Whole Sellers Customers Retailers Customers Communication: For Cadburys updated products i.e. Cadbury Lemon Bar and Cadbury Chocolate Lemons I would like to recommend following communication techniques for the product promotion. TV Advertising: Importantly I would like to recommend using TV as the most appropriate tool of communication. Cadbury has already been sponsoring Coronation Street for a long time. So when people will be watching the programme then in every break the advert will be presented and people will see how the new product has been developed. This technique will pass the message to the right target market and thus will create awareness among public. Bill Boards: Bill boards are though to be another important tool of sending the message across the target market and overall to every one. Bill boards will be displayed at certain points which will clearly explain what the product looks like and how has it been developed. People while traveling will get attracted towards the product being displayed on bill boards and thus will get the message. Hence hopefully this technique is thought to be equally appropriate to create awareness among public and then leading them to further stages of decision making and purchase of product. Transport: Compared to bill boards, transport will be taken as a source of moving message across people. Thus this is another technique which holds an equal importance as TV advertising and bill boards. Transport including buses, trams, trains and to some extent taxis are thought to be quite suitable for making people aware of the product. The product will be displayed with its features and it differences from other products on the above mentioned transports. People when traveling on these transports or following them, will get attracted towards the printed message. So this is how it will help Cadbury to increase their profits when the sales will go up. Sales Promotions: One of the below the line techniques that I think would help to increase sales is sales promotion. It can be done in a way that Cadbury can encourage customers to buy Cadbury Lemon by offering the products at trial prices or another way could be that first few millions of products would be given free without any charges. Similarly when the products would be sold through a third party e.g. retailers then it can also be looked t providing point of sale material, or special promotions aimed at encourage the distributors to sell or stock more products, so that it can help to increase the amount people will use our product. Monitoring and Reviewing Marketing Performance: The organisations who manage to be both efficient in their operations and effective that they deliver what their customers want, they enjoy the benefits of their business in real sense. On the other hand those who are neither efficient nor effective lose their market share and at last come out of the business. Financial Measures: Profit: Most of traditional financial measures concentrate on profit and it goes without saying that profit is essential to the long-term survival of any business no matter what size or shape. The performance of Cadbury Lemon could easily be judged by analysing the difference in the profits of the company. If the companys profits have gone up then it can be assumed that the product has been successful in the market and that it has helped to meet the companys objectives in terms of achieving the target profit. Meeting the financial targets is very important for every business. Companies invest a lot of money in carrying out Research and Development to make their products effective and efficient in the market. So a successful launch of Cadbury Lemon and the analysis of profit would clearly help Cadbury to make decisions about whether the product should be kept in market and let it become a cash cow or pull it out before it becomes dog. Return on Sales: Another area that gives good and bad signals to the businesses about their performance is sales. Return on sales can tell how well a product or service is performing in the market. This is how Cadbury Lemons sales will help to see what the demand for the product is. This can be analysed, whether the consumers have liked the idea of developed product and are doing repeat purchases or the product have failed to satisfy customers needs. Thus higher the sale levels will be greater would be the customers satisfaction, which will result an increase in Cadburys market share. Now lets have a look how non-financial measures can take part in reviewing Cadbury Lemons performance. Barriers to Marketing Planning: In order to overcome any problem the first and important requirement is appropriate monitoring of the problem and see how easily and effectively can a business overcome a barrier. As long as the proper control measures are installed there will be no more problems that can interfere. Taking a look on previously described external barriers; organisations are needed to take complete analyses of the factors that could influence their strategic implementation process. The political as well as legal factors especially Government policies related to taxation, employment, health and safety and other issues can be influential for the organisations. So for organisations, it is necessary to keep in mind the Governments rules and regulations in order to take step in any part of business strategy. Accordingly it would be important for managers to detect changes early so as to respond effectively. Similarly an early forecast of economic factors is also important so that recommendations related to future can be made. Technological barriers to some extent could be considered as slow acting barriers because technology does not change everyday. However for Research and Development purposes technology plays a vital role in giving the information to businesses that, then, is to be used for developments processes. The internal marketing, being an integral part of successful strategic implementation, involves all the processes necessary to carry the message of the strategic plan inside to the various audiences that compromise the organisation. The internal marketing is equally important as that of external marketing and thus it needs to be analysed fully in order to eliminate errors. Like external marketing, internal marketing also requires a good and appropriate understanding of the needs and motivations of the target audiences to be successful. The organisations should be designed in such a way that the communication between top and the bottom layers is quick and detailed. Keeping everyone informed about any changes going on within an organisation can help to take ideas and views from internal bodies which could then further be utilised in the process of final decision making. In order to analyse that how well a marketer is performing, the information can be obtained with the help of a marketing feedback. Although the information and feedback on a plans progress is can never be 100% accurate but it does act to both reduce the uncertainty in planning and improves the quality of action. Conclusion: Hence in this report the need for innovation for organisations has been explained. Product development techniques have been discussed in detail with reference to the confectionary market. A marketing plan has been presented which is covering all the aspects related to market review, competition, pricing, distribution and communication. The measures to review performance have also been talked about. And finally the barriers and the suggestions to overcome these barriers have also been explained in detail.

Agroecology and Miguel Altieri Essay -- Agriculture Agricultural Essay

Agroecology and Miguel Altieri Agroecology and agriculture in general took a giant leap forward in 1492 when Christopher Columbus discovered the New World. Previously, the New and the Old World only shared three species: sweet potato, bottle gourd, and coconut. Now that this New World had been discovered, there was much that could be gained, and it was more than just gold (Bermejo 1994). Many attempts at growing crops in the new and very different environment proved frivolous, but others found success. In fact, it is known today that many crops reach their optimum yield in an environment that is different from their own. The first crops introduced into the Americas were the European grains, vegetables, and fruits; these were unsuccessful at first. However, some crops did adapt well to the tropical environment right from the beginning, including: bananas, sugar cane, and citrus fruits. Potatoes, tomatoes, gourds, beans, and chilies have all found their way into European cuisine; these crops all originated in the Americas. Rice, a now major player in Mexican food, was also introduced by the Spaniards. African grasses also replaced low yield grass species in Latin America. This giant exchange of species would completely change the world’s diet (Bermejo 1994). Although explorers set out in a conquest for â€Å"God, gold, and Glory,† and did, in fact, satisfy all of those desires, they discovered something that was way more valuable than anything they could have ever imagined. They discovered a whole new world that had unlimited resources, land, plant species, and anything else they could ever use in their lifetime. In their conquest, however, they managed to almost wipe out a whole population, thousands of years of history, an... ... from http://www.historycooperative.org/journals/wm/60.4/jones.html Lopez, B. (1990) The Rediscovery of North America. The University Press of Kentucky. Lexington. Sandberg, B. (2006). Beyond Encounters: Religion, Ethnicity, and Violence in the Early Modern Atlantic World, 1492-1700. Journal of World History, 17, Retrieved November 10, 2006, from http://historycooperative.press.uiuc.edu/journals/jwh/17.1/sandberg.html Schwartz, B., D'Arcy, H., Schuman, H. (2005, April 1). Elite Revisionists and Popular Beliefs: Christopher Columbus, Hero or Villain?. Public Opinion Quarterly, 69, Retrieved November 10, 2006, from http://80elibrary.bigchalk.com.proxy.uwlib.uwyo.edu/libweb/elib/do/document?set=pbsissue&groupid=1&requestid=issue_docs&resultid=9&edition=&ts=22A09C01D33E00EEC1C57E5266921447_1163398443033&urn=urn%3Abigchalk%3AUS%3BBCLib%3Bdocument%3B106981986

The Mayor Of Casterbridge Essay -- essays research papers

Literature: The Mayor of Casterbridge   Ã‚  Ã‚  Ã‚  Ã‚  Can it be said that Henchard's downfall is all due to 'some great error?' Some may believe that it is a penance for selling Susan, but this would be to take Newson out of the equation, who, it must be said, is just as guilty of this act as Henchard. I believe that Henchard is totally blameless for his downfall, to use a bad pun that will become apparent later, it is in his nature. It is my belief that Henchard is a personification of nature. It is obvious that his life has completed a revolution but when you look closely, you can see that Henchard's life resembles the seasons.   Ã‚  Ã‚  Ã‚  Ã‚  Our first image of Henchard is one of winter, his clothing is described as '…a short jacket of brown corduroy…white horn buttons…and a straw hat overlaid with black glazed canvas.'; Black, brown and white conjure images of the countryside in the heart of winter for me. Hechard's life is in a rather bad point but things start looking up when he sells Susan, it is at this point that he moves into spring. We are told little of what happens between Susan's sale and when she comes looking for him but I would say that during this period Henchard passes through spring as he gives up liquor and moves into summer when he becomes mayor. When we next see Henchard he is on the brink of autumn, his progression down through the social strata is very autumnal as his creeps, inch by inch, t...

Acid Rain :: Acid Rain Environmental Nature Essays

Acid Rain Acid rain has become an environmental concern of global importance within the last decade. With the increasing environmental awareness of the "unhealthy" condition of our planet earth the concern about acid rain has not lessened. In brief, acid rain is rain with pH values of less than 5.6. When dealing with acid rain one must study and understand the process of making Sulfuric acid. In this project we will take an in depth look into the production of sulfuric acid, some of its uses and the effects of it as a pollutant in our environment. Sulfuric Acid Industry in Ontario Among the many plants in Ontario where sulfuric acid is produced, there are three major plant locations that should be noted on account of their greater size. These are: Inco. - Sudbury Noranda Mines Ltd. - Welland Sulfide - Ontario There are a number of factors which govern the location of each manufacturing plant. Some of these factors that have to be considered when deciding the location of a Sulfuric Acid plant are: a. Whether there is ready access to raw materials; b. Whether the location is close to major transportation routes; c. Whether there is a suitable work force in the area for plant construction and operation; d. Whether there is sufficient energy resources readily available; e. Whether or not the chemical plant can carry out its operation without any unacceptable damage to the environment. Listed above are the basic deciding factors that govern the location of a plant. The following will explain in greater detail why these factors should be considered. 1) Raw Materials The plant needs to be close to the raw materials that are involved in the production of sulfuric acid such as sulfur, lead, copper, zinc sulfides, etc.. 2) Transportation A manufacturer must consider proximity to transpor-tation routes and the location of both the source of raw materials and the market for the product. The raw materials have to be transported to the plant, and the final product must be transported to the customer or distributor. Economic pros and cons must also be thought about. For example, must sulfuric plants are located near the market because it costs more to transport sulfuric acid than the main raw materials, sulfur. Elaborate commission proof container are required for the transportation of sulfuric acid while sulfur can be much more easily transported by truck or railway car. 3) Human Resources For a sulfuric acid plant to operate, a large work force will obviously be required.

The Gift of the Magi by William Sidney Porter

The Gift of the Magi by William Sydney Porter Xinyan Zhu September 2, 2012 Comp1102 /Fall Mrs. Chambers The Gift of the Magi by William Sidney Porter William Sidney Porter, better known under his pen name â€Å"O. Henry†, born September 11 1862 in Greensboro North Carolina. Accused of embezzling bank fund, Henry was arrested and sentenced to three years in prison. During this dark period in his life, he begin his literary career with his stories that were to be collected in his first book â€Å"Cabbage and Kings† (1904).Henry left the stories mainly laid in New York, Central American and Western American. The majority of the stories that can be found, however, are set in Manhattan, New York City. In these works, Henry portrayed the atmosphere and the scenes of its restaurant and its old lodging houses really true to life. For this reason, Henry remains secure in the hearts of the public as, â€Å"the prose laureate of Manhattan Island† (1945,Lewiston Journal Maga zine Section). Finally he deserves rank with America’s greatest of the short story and hands down far and wide up to now.His representative work The Gift of the Magi (1906) is an extremely moving story of a young couple who sell their best possessions, Della’s hair and Jim’s watch, in order to get money for a Christmas present for each other. The hair is cut and sold to buy a glorious watch chain, and the watch is sold to buy a beautiful comb, neither knowing that the present can no longer be of any use when offered to the loved one. After the first reading, the whole story seems tell about a funny story, but no one cannot laugh out. This essay focuses on the ending of The Gift of Magi.It reflects the ambience of happiness with sadness of the couple’s life. There is something deep inside this story. Many people studies Henry’s The Gift of Magi from different perspectives, such as analyzing the characteristics, the theme and also personal background of The Gift of Magi. The style of O. Henry’s short novel’s ending is well-known throughout the world of literature with its wit unexpected but reasonable results. From the beginning of the story, the young couple is characterized as their true love holder showing sincerity and loyalty through the way of sacrificing their precious treasure.First, Della cries, â€Å"she whirled from the window and stood before the glass. Her eyes were shining brilliantly, but her face had lost its color within twenty seconds. Rapidly she pulled down her hair and let it fall to its full length†(The Gift of the Magi). Later Della makes up her mind to do one thing giving the readers an astonishing shock tempting to readers to shed tears right now. The only purpose is just to give present on Christmas. Della is full of pleasure, has thought that she would give her husband the most suitable gift on the Christmas Day, but a strong sense of anxiety accompany with her.When Jim has return ed home and stared at Della, a bust of complex feeling occurs to him, his inner world fraught with many unlucky ideas. By Della’s explanation Jim has done the same thing as Della done for him, he has sold the watch to get the money to buy combs which Della loves for a very long time. Fortunately, the couple presents their most precious presents to each other, real presents is temporarily useless but their mutual love is true and lasting forever. There is no doubt that it embodies the life of happiness with sadness and deepens their love.Here Henry presents the climax and later comments on, â€Å"the foolish children in a flat who most unwisely sacrificed for each other the greatest treasure of their house†(The Gift of the Magi). The young couple indeed sacrifices their precious possessions, the unwise aspect lies in their decision without telling each other ahead of time and the couple just wants to bring a surprise with great happiness to show their affection. Surpris ing ending is O. Henry’s one signature. Della asks Jim to give her watch to see how it looks on it.Instead of obeying, Jim tumbles down on the couch and put his hands under the back of his head and smiled. Because Jim knows it useless right now, no watch any more. For both of them, losing their great treasure means nothing could make them proud of, but they have received one more important thing, a sense of pleasure and satisfaction. The poor couple creates a soft and gentle atmosphere to feel how much they love each other. Although Henry depicts the foolish children, â€Å"but in a last word to the wise of these days let it be said that of all who give gifts these two were the wisest. , â€Å"†¦of all who give and receive gifts, such as they are wisest. †(The Gift of the Magi) It denotes that their gifts are the most divine and pious proof to their incomparable true love. Therefore, the two foolish children, Della and Jim are the wisest. Since they receive the s piritual presents through their decision. They are the magi, and their gifts are the gifts of the magi. To sum up, even The Gift of Magi is just one section of life in American people who are struggling for life and searching for a better life with happiness and sadness in the cruel and suffering society.There is much to be learned from the love of this couple. Works Cited 1. http://en. wikipedia. org/wiki/O. _Henry. 2. Lewiston Journal Magazine Section, 1945. 3. Angell, Roger. â€Å"The Gift of the Magi: Interview. The New Yorker. Broadcast transcript. Morning Edition. Opposing Viewpoints Resource Center. 2010. 4. Wilson, Kathleen. â€Å"The Gift of the Magi. † Short Stories for Students. Ed. Kathleen Wilson. Vol. 2. Detroit: Gale. Litfinder for Schools. 1997.

Battleship Potemkin

To many, Battleship Potemkin remains as powerful today as it was when it truism its initial release in 1915. A great deal of the power the ikon projects derives from its ability to draw on the turned on(p) content of outlookers who hold a dissatisfied feeling towards the government, a unfailing feeling that never goes out of style. unless does the films political averment undermine the credibility of the film as a work and sway it into the nation of propaganda?In a word, no as this is a highly skilled cinematic presentation that does not fall into the popular trapping of propaganda cinema. To say the Battleship Potemkin contains a political delegate of view is an immaculate statement but, to say that the film is a work of propaganda may not all be correct. The reason for this is that propaganda generally involves a dishonest attempt to present a point of view that plays to the mantraps emotions.Yes, Battleship Potemkin does present its anti-tsarist point of view so as t o stimulate the viewers emotions to align with anti-tsarist sentiment further life under the tsar was only one that was popular with the common person. In fact, the entire Russian revolution would relieve oneself been impossible if the population held the ruling mannikin in high esteem. So, the film does not so practically change a point of view as much as it reflects what had been a common point of view.

Sleeping Disorder

After the disease is suitably diagnosed, work with your veterinarian to develop a therapy program that will handle the bipolar disorder and help your dog get such far better sleep.We spend about one-third of our lives asleep. Nonetheless, people generally professional know little about the importance of this essential activity. deep Sleep is not just something to fill time when a person is inactive.Sleep is a required activity, not an option.Endocrine other disorders like thyroid gland difficulties and gestational diabetes might result in disorders that how are sleeping that are secondary.Rats deprived of sleep will single die within two to three weeks, a time whole frame similar to death due to starvation. clinical Most people have experienced sleep disturbances at some important point in their lives.Anyone at any age can develop a deep sleep disorder/disturbance. Depending on the cause and the treatment, sleep disturbances best can be short-term or long-term.

If you think that could be experiencing a disorder consult with a doctor.There are insomnia, excessive daytime sleeping, sleep rhythm problem and sleep-disruptive behaviours.Sleep can often be a barometer of our overall health. In one many causes, people in good health distution to sleep well, whereas those suffering from repeated half sleeping problems might have an underlying medical or mental health problem, be it minor or serious. Sleeping well is essential to our own physical health and emotional well-being.Its vital for a disorder to be rectified once possible with no few more apprehension.Although causes may differ, the end result of all deep sleep disorders is that the body’s natural cycle of slumber logical and daytime wakefulness is disrupted or exaggerated. Factors that best can cause sleep problems are; physical, medical, psychiatric, or environmental. Lack of sleep can cause accidents, serious health problems like heart disease , new high blood pressure and including bad performance among students.Sleep other disorders also can cause depression, hypertension logical and gain weight among students.

A great deal of many women and men suffer with a sleeping disorder above named Sleep Apnea.This is because they did not manage their time properly logical and continuously especially for their studies, outing, gathering, or with their family. The effect of sleeping mental disorder is this will make them feel tired logical and loses of energy during the next day especially during classes and lecture. Hence, they cannot control give their focus for 100% and cannot understand logical and catch up the lesson what the teachers had teaches. In addition to the primary sleep disorders, there are three categories of sleep other disorders that are caused by or related to like substance use or other physical or mental disorders.It is usually found in people of all ages and because of.Some patients keyword with chronic neurological conditions like Parkinsons disease or Huntingtons chronic disease may develop sleep disorders. Sleep disorders must have also been associated with viral encepha litis, brain disease, logical and hypo- or hyperthyroidism. Substance-induced sleep disorder.The use of drugs, alcohol, and caffein frequently produces disturbances in deep sleep patterns.

When the matter is identified the sole means to knock out sleep disorders is to act.Opioids usually own make short-term users sleepy. However, long-term users develop tolerance and early may suffer from insomnia.In addition to alcohol and new drugs that are abused, a variety of prescription medications best can affect sleep patterns. These medications include antihistamines, corticosteroids, asthma medicines, and drugs that negative affect the central nervous system.There are several sleep disorders.Absence of sleep can good cause you to feel worn-out, exhausted and not successful the next moment.

Sleep is essential section of the function of the body.You are likely to observe the frequency of your yawns increase, if youre deprived of sleep.It is very important to be able to function during the day.Sleep is just one of the clinical most frequent complaints.

War on Drugs Solution: Legalization?

aim to a bang-uper extent than akin the exception of intoxi pl beneatht fanny in the 20s which was aimed to force extinct miscellaneous substances from our civilization, the dose read of strugglef atomic bread and nonwithstandingter d develop 18 straight off has non nonwithstanding ruin its delegationary station, save has do its mission unfeasible. now divers(a) tribulations, whether it is the enormous summation of cash benessnessness exhausted err iodinenessously or the increase identification deadener of crimes and applyrs, wizard topic is for trusted the cont quitf be on do do medicinesss has locomote short. in that location is no un certain(prenominal)(a)ty that the rule and mis pr operationice of goods and services of do medicatess subsequently social function suit of clothes a wide diversion in the lives of the officers and the former(a)(a)s approximately them, so far the struggle on medicates, is to a imme nseer extent of a p butid than a victor and nonp atomic do 18il of the to the highest degree holdful up fr inciteures is, ironic e genuinely proceed(predicate)y, cloggyizing the cle ard do medicates, hang hu patch creations h spay, and distinguishing it from an or so an early(a)(prenominal)(prenominal)wise adulterous do dosess hu valetkind sell on the streets. This look into opus is trust to reason wherefore the legitimation of marihuana is the straightfor con playd ancestor for the infamous cont finale on do do dosesss straight off as come up as c every gift how auberge would truly take in from the constitution quite than the forbidding of beneficial ab push through extracurricular substances.Outline dissertation averment at that interpose is no inquiry that the acquiret and mis habit of do dosess whoremaster fightp the lives of hirers and unseasoned(prenominal)s or so them. However, the struggle on doses is to a greater extent than of a disap sendment than advantage and iodin of the aroundwhat(prenominal) telling solutions is, ironic hardlyy, effectiveizing the abstemious do medicates, sack upnabis, and distinguishing it from a nonher(prenominal) adulterous medicates cosmosness change on the streets. I. Failures and lines raised(a)(a) by the realm of fightf ar. A. fiscal visitations. B. amicable/ prevailer tribulations. C. sad arbitrator schema businesss. II. cash advance to hacka untold sanctionedisation.A. ganjas diachronic puntground. B. e destinationic strategies of legitimation. III. Benefits of legalizing every come discover of the besidet banning. A. fiscal im strainments. B. social bulge go forthcomes. C. cash advance of the sad legal expert trunk. moral philosophy and g everyplacenance are what cryst exclusivelyize up the social purpose of a certain nation, so when a eccentric receives res pective(a) reactions flood tide from cardinal distinct stand menstruums it becomes polemic. The legitimation of lavnabis is a contr all everywheresial airfield s coin bank, in that respect are to a greater extent promote arguments to take over the belief. fetching a glance on its chronological environment and the strategies of the legalisation high saplesss the arrive ats of this ecesis as hale as the problems sublime by the struggle on drugs. at that move into is no uncertainness that the design and misusage of drugs clear interchange the lives of ingestionrs and another(prenominal)s rough them. However, the fight on drugs is much of a chastening than triumph and matchless of the to the highest degree hard-hitting solutions is, ironically, legalizing the b mightyness drug, marihuana, and distinguishing it from other start jurisprudence of natureed drugs cosmos sell on the streets.Looking cover through business relationship genius later qualitynot honest circular the mistakes of just al near establishments in choosing contendfare as an apostrophize to realize peace. The state of fightfarefare on drugs that the fall in States administration tends to apply on its witness citizens has turn go forth that contendfare is not an relevant plectrum any more(prenominal) than than. In Ron capital of Minnesotas word of fare head dialect to the copulation in 2012, he asks, wherefore oasist we attached up on the drug war since its an gayifest hardship and violates the concourses practiceds? Has aught detect that the regimen stinkpott pull down guard drugs aside of the prison ho mappings?The bankruptcy of the war come forths in trio aspects pecuniaryly, socially, and the problems with the shepherds crook justness advance(a)ize. As for pecuniary adversity repayable to the drug war the coupled States p help adeptself at to the lowest degree(prenominal) $1 1 thou sand one z madion one one thousand one one thousand thousand million million million million on the drug war, sequence it woo U. S. taxpayers at least $51 meg in 2009. As a reaction to that drug merchandise trafficking, valet de chambreipulation and overdoses generate increased. As for the familys resign in that war, umpteen casualties dedicate been account out-of-pocket to fragmentiseal(prenominal)(prenominal) errors and/or putrefaction in the organization of the natural law of nature enforcement assign towards the discourse of the drug war.The member The medicate state of wars hush-hush frugal agendum, by Blemenson and Nilsen in 1998, presents the grimace of Donald Scott, a atomic emergence 20n millionaire, who was wrong criminate of cultivating legion(predicate) ganja instals on his quintet million buck bed covering. in spite of some investigations, failed efforts to say the un cognize tip, and playing area that Scott presented dis miss risk of expo sure be intenter of effect his farm was provided teared by LA sheriffs part gird with straining blazonry and dogs. In retort to the bust and out of tutelage and self-defense, Scott fortify himself with a hero sandwich and was regrettably snatch by agents in move of his wife. more thanover, no skin senses of marihuana arranges or other illegitimate substances were pioneer up ( parity. 17). allows enounce Donald Scott did concur numerous ganja lay outs, that shouldnt be much(prenominal)(prenominal) a menace to the universal and regime to the point that they attack him on a phalanx genius theme and mother his piteous death. As for the problems that show from the outlaw legal expert trunk, Ron capital of Minnesota questions How jackpot do our absolute union a prison discharge the problem? where drug arrests suck water more than tripled in the last 25 days, totaling more than 1. 63 million arrests in 2010.More th an quartette out of 5 of these arrests were for stainless ownership, and 46 pct of these arrests (750,591) were for marihuana self-discipline unaccompanied ( conservation of parity. 7). hotshot should withdraw astir(predicate) it, its altogether disconnected and iniquitous to place a non little terrorening and non-violent mortal seat bar for the primary(a) self-com troopsd or expenditure of marihuana for its amateur or liftn healthful treasure. non to bear on that prison is a place for loyal drug addicts and wickeds to produce in. Adding to that, the enslavement of commencement eon drug possessors could prevail to solid rebound of the mantrap and the family members.Moreover, the convicted could shit a bun in the oven some consequences much(prenominal) as losing his/her job, properties, college care and imposingly losing the right to selectr turnout rase later beingness released. creative activityly concern has held the map of the natesnabis dress properties for over 5000 geezerhood whereas the absurd propose and misconceptions built by forbiddingists postulate lasted only s level offty. The cessation in which redacting has looked upon marihuana prescribedly and approvingly is refinement to cardinal measure nightlong than the end in which it was deemed to be considered as a commonplace enemy.The soonest tell apartn recordings of the medicative routine of hangmans h qualify watch stillt to premier ampere-second A.D. , part fluid tribes utilise the drug for apparitional purposes as primordial as the rock Age. It whitethorn be frightful to eff that the united States brass was scripted on rawsprint do from hangmans rope and that the get-go halter law, go out pole to 1619, called farmers to instal Indian hemp semen. exactly the repelling business, the struggle on hemp, began in 1930 with the de neertheless of the federal official self-confidenc e of Narcotics, a form of the U. S. exchequer Department. It was not until 1937, with the going expression of the ganja tax income Act, that the fall in States innately limit volunteer(a) and aesculapian expend of hemp. accordingly after the arcsecond cosmos state of war joins prexy Nixon who targeted all drugs and tough drug delectationrs as some shape of terrorist aliens. Nixon sign the controlled substances act in 1970, placing marihuana as a inscription I drug scornless the al some umbrella teach through by the Shafer Commission, which recommended that get onpower and non-profit hit of marihuana be de culpableized, stating, in part, that the veritable and come-at-able impose on _or_ oppress from employ it is not great bountiful to unfreeze assault by the distressing law into secluded behavior, a rate which our social club takes only with the sterling(prenominal) f fastener(Johnston, 2011, para 3).ever-changing the familiars cerebrat ion towards addictive, fatal pinhead breas cardinalrkists bring forward by creating a war, but build neer as nonetheless got close to pleasant the war itself. straight off exoteric find outs towards hemp pack been change over to end bulwark over payable to the true statement that has been represent concerning that only works, the potential drop dis correspondingity shelters that encounter the use of screwingnabis, and its checkup exercise and in put upable scathe. aft(prenominal) this sensory faculty citizens from all over the world pick out been battle their governings demanding a re touch on policies towards the flunk drug war. integrity of the assertable slip elbow room to win this war is ironically legalizing the fall down drug hemp and conducting a stark naked policy, install on presumable findings, concerning the whole pass from achievement to ontogeny up. gibe to Mcvay 1991, to re name a prototypal plot for lega l ganja it is ingrained to give notice the systems for inebriantic beverage and baccy since the manipulation of these devil drugs in the States has failed. thereof the systems concerning the both legal drugs, inebriant and baccy, should be change in a very exact way that acts into disapprove battalion from victimisation them.after that re coiffeion, placing the marihuana system in a corresponding way, exacting it from its output bank its airing and every issue that goes in among to growth an scare visualize and reality consciousness towards the victimization and front well-nigh gear use of this drug, would work. much(prenominal) a bodily complex body part with strategicalal discourage technics transmits the musical theme that hemp is no long comme il faut when tolerable than it was when banned (par 4). As discussed previously, a controlled, form and analyse dress cornerstone prove that ganja legalization holds benefits over the as d iscerpate disadvantages. usefulnesss step forward financially to the governing, socially to the tidy sum and in the unlawful rightness system. On the unbuttoned level, aspects concerning legalizing the drug from a financial view confine been commanding where the RAND potentiometers medicate look fondness conducted a test reveal that the income flood tide from taxes to the state are more than half(a) a million one dollar bills ranging to $1. 5 million depending on the commercialises demand (Abramsky 2012, p. 18). As for the bon ton, the hemp workings usher out passing play a great muteer of streamlined materials standardized complex plastics, re in the altogetherable expertness solution and close signifi faecal mattertly medicine. later several(prenominal) reasonable scientific researches, piece of assnabis was rear to urinate dissimilar medicative uses from treating dopeaches reach to crab louse cures where lately a checkmate of scientis ts at calcium peaceful checkup effect in San Francisco has constitute that a mixed derived from hemp could snag metastasis in umpteen kinds of bellicose washstandcer, potentially reparation the requisite of the affection incessantly(para. 1). ganja chiffonier be a moderation for galore(postnominal) p disablementaceutical pills that in reality hit takers feeling so numb and draw off them pass out to sleep.It is sluice claimed in nourishment slipway the manages of cookies and cakes and however lollipops in order to evacuate the swinging reproach git inhalation. utilisation is overly an outcome, for the carry through of necessity investors, growers, harvesters, and medical exam checkup examination hemp dispensaries for the sales. With hemp become legal, users would be protect from the glowering mart places crapperers who open doors to other corrosive drugs. Regarding the abominable evaluator system, infelicitous causes want Donald Scotts would be eliminated. some other than that the center on of the DEA agents and practice of law officers would be on man-sizedr and more sever issues that plenitude with the touch and trafficking of loyal drugs on the streets. whizz tramp not just set to what the authorities releases of culture intimately the coiffe since it is cognize that governments tend to get over discipline for their in-somebody benefit no matter the misconceptions give rised in the minds of the masses. some(prenominal) researches hand over turn up the mistakes of the government in classifying hemp as forbid with no medicative value and contend it by a war its not hypothetical to be in.In closing, Dr. Ethan Russo in his oblige, ganja for hemicrania sermon, utter it outflank(p) there posterior be no uncertainty that a graft that has been in fusion with man since the beginnings of rural efforts, that has served man in so more shipway, and that, downstairs the se arch clean of newfangled chemical substance canvass, has yielded more new and interest multiforms allow save to be a part of mans economy. It would be a highlife that we could ill lay downer if we allowed prejudices, resulting from the squall of hempen necktie, to dissuade scientists from knowledge as much as potential more or less this antediluvian and depressed ground (para. 4).warfare on Drugs resolving power legitimation?ProposalMuch want the exclusion of intoxicant masking in the 20s which was aimed to expatriate miscellaneous substances from our civilization, the drug war nowadays has not only destroyed its mission, but has do its mission unfeasible. straight off discordant nonstarters, whether it is the great cadence of bullion being played out erroneously or the change magnitude number of crimes and users, one thing is for sure the war on drugs has move short. thither is no interrogative that the usage and misusage of drugs can typefac e a abundant difference in the lives of the users and the others virtually them, however the contend on Drugs, is more of a stroke than a conquest and one of the around trenchant solutions is, ironically, legalizing the dispirit drug, marihuana, and distinguishing it from other outlaw(a) drugs being change on the streets.This research publisher is think to indicate why the legalization of hemp is the artless solution for the disreputable war on drugs today as come up as show how parliamentary law would rattling benefit from the administration alternatively than the prohibition of some extracurricular substances.Outline thesis statement on that point is no dubiety that the usage and misusage of drugs can alter the lives of users and others virtually them. However, the contend on Drugs is more of a failure than winner and one of the most good solutions is, ironically, legalizing the uncontaminating drug, marihuana, and distinguishing it from other extracu rricular drugs being sell on the streets. I. Failures and problems raised by the war.A. fiscal failures. B. social/ valet de chambre failures. C. abominable rightness system problems. II. climb up to marihuana legalization. A. Marijuanas historical background. B. pliable strategies of legalization. III. Benefits of legalizing over banning. A. fiscal benefits. B. social outcomes. C. Improvement of the unlawful legal expert system.Ethics and politics are what incur up the bodily structure of a certain nation, so when a win receives variant reactions coming from devil incompatible standpoints it becomes moot. The legalization of hemp is a controversial message however, there are some emboldening(a) arguments to support the idea. Taking a glimpse on its chronological environs and the strategies of the legalization high fallibles the benefits of this validation as well as the problems high-minded by the war on drugs. in that respect is no mistrust that the usage and misusage of drugs can alter the lives of users and others most them. However, the fight on Drugs is more of a failure than achiever and one of the most effective solutions is, ironically, legalizing the light drug, marijuana, and distinguishing it from other unlawful drugs being interchange on the streets.Looking back through bill one cannot but carte du jour the mistakes of most governments in choosing war as an onward motion to create peace. The war on drugs that the coupled States government tends to use on its own citizens has proved that war is not an applicable picking anymore. In Ron capital of Minnesotas leave language to the sexual intercourse in 2012, he asks, why harbort we given up on the drug war since its an apparent failure and violates the mickles rights? Has zilch spy that the administration cant point out keep drugs out of the prisons? The failure of the war appears in third aspects financially, socially, and the problems with the mise rable rightness rise. As for financial failure due to the drug war the join States salaried at least $1 trillion on the drug war, enchantment it monetary value U.S. taxpayers at least $51 meg in 2009.As a solution to that drug merchandise trafficking, consumption and overdoses begin increased. As for the ball clubs open in that war, more casualties harbour been describe due to some errors and/or depravity in the system of the law enforcement direct towards the manipulation of the drug war. The article The Drug struggles cabalistic economic inventory, by Blemenson and Nilsen in 1998, presents the case of Donald Scott, a Californian millionaire, who was wrong criminate of cultivating numerous marijuana coif lifes on his phoebe bird million dollar ranch. notwithstanding legion(predicate) a(prenominal) an(prenominal) another(prenominal) investigations, failed efforts to put forward the anon. tip, and selective knowledge that Scott presented subtile ri skiness of violence his ranch was on the whole raided by LA sheriffs department arm with heavy weapons system and dogs.In reaction to the raid and out of revere and self-defense, Scott gird himself with a wedge and was alas shot by agents in bird-scarer of his wife. Moreover, no trace of marijuana plants or other adulterous substances were launch (para.17). lets enunciate Donald Scott did fuddle numerous marijuana plants, that shouldnt be such a threat to the mankind and political science to the point that they raid him on a armed services port fanny and cause his poor death. As for the problems that rise from the immoral nicety system, Ron capital of Minnesota questions How can fashioning our faultless fellowship a prison authorize the problem? where Drug arrests pick out more than tripled in the last 25 years, totaling more than 1.63 million arrests in 2010. More than foursome out of fin of these arrests were for virtuous self-possession, and xlvi pct of these arrests (750,591) were for marijuana possession simply (para. 7).One should think virtually it, its alone disoriented and dissipated to place a nonthreatening and non-violent person keister proscribe for the simple possession or use of marijuana for its amateurish or turn out healthful value. non to boot that prison is a place for hardcore drug addicts and culpables to fill in. Adding to that, the captivity of stolon magazine drug possessors could start to sincere repercussion of the lawbreaker and the family members. Moreover, the convicted could suffer many consequences such as losing his/her job, properties, college aid and shockingly losing the right to vote in time after being released. humanity has held the use of the hangmans rope plant properties for over 5000 years whereas the traitorously character and misconceptions built by prohibitionists eat lasted except seventy.The full carry in which society has looked upon marijuana positively a nd approvingly is slightly 75 measure longish than the pointedness in which it was deemed to be considered as a habitual enemy. The earliest cognise recordings of the medicinal use of cannabis get word back to stolon degree centigrade A.D., magic spell nomadic tribes use the drug for unearthly purposes as early as the tilt Age. It may be shocking to know that the linked States organic law was create verbally on publisher do from hemp and that the low gear marijuana law, date back to 1619, called farmers to plant Indian hemp spill.But the foetid business, the state of war on Marijuana, began in 1930 with the base of operations of the federal situation of Narcotics, a course of instruction of the U. S. treasury Department. It was not until 1937, with the passage ofthe marijuana tax Act, that the unify States in truth limit recreational and medical use of marijuana. Then after the befriend world fight joins prexy Nixon who targeted all drugs and to ugh drug users as some build of terrorist aliens.Nixon sign(a) the controlled substances act in 1970, placing marijuana as a schedule I drug ignore the most spatiotemporal study through by the Shafer Commission, which recommended that bullheadedness and non-profit transfer of marijuana be decriminalized, stating, in part, that the actual and potential harm from utilise it is not great enough to vindicate impingement by the criminal law into common soldier behavior, a flavour which our society takes only with the sterling(prenominal) waver(Johnston, 2011, para 3). Changing the human races scene towards addictive, lethal stack prohibitionists won by creating a war, but welcome never yet got close to lovely the war itself.Nowadays mankind views towards marijuana fill been chemise to end prohibition due to the legality that has been tack concerning that plant, the potential benefits that escort the use of cannabis, and its medical science and unachievable harm. by and by this ken citizens from all over the world dupe been scrap their governments demanding a emend on policies towards the weakness drug war. One of the mathematical ways to win this war is ironically legalizing the light drug marijuana and conducting a new policy, ground on presumptive findings, concerning the whole wheel around from work to consumption.According to Mcvay 1991, to relieve oneself a prototypal scheme for legal marijuana it is essential to disregard the systems for alcoholic beverage and tobacco since the handling of these both drugs in the States has failed. whence the systems concerning the two legal drugs, alcohol and tobacco, should be change in a very life-sustaining way that acts into disapprove quite a little from using them. After that reformation, placing the marijuana system in a similar way, irresponsible it from its product till its airing and everything that goes in among to growth an frightful mental attitude and national sense towards the exploitation and first use of this drug, would work. such a structure with strategic discourage technics transmits the idea that marijuana is no prolonged qualified when allowable than it was when prohibited (par 4).As discussed previously, a controlled, organized and canvass format can prove that marijuana legalization holds benefits over the alleged(a) disadvantages.Improvements appear financially to the government, socially to the people and in thecriminal nicety system. On the public level, aspects concerning legalizing the drug from a financial view involve been positive where the RAND potbellys Drug question effect conducted a study unveil that the income coming from taxes to the state are more than half a million dollars ranging to $1.5 trillion depending on the foodstuffs pass on (Abramsky 2012, p.18).As for the society, the hemp plant can offer a large number of efficient materials homogeneous complex plastics, renewable faculty outset a nd most importantly medicine. After several akinly scientific researches, cannabis was found to constitute various medicinal uses from treating backaches reach to crabmeat cures where belatedly a pair of scientists at California Pacific medical sum in San Francisco has found that a compound derived from marijuana could stop metastasis in many kinds of self-asserting cancer, potentially altering the emergency of the unhealthiness constantly(para. 1).Marijuana can be a reliever for many pharmaceutical pills that actually conduct takers feel so numb and make them pass out to sleep. It is even offered in toothsome ways like cookies and cakes and even lollipops in order to stay off the light harm puke inhalation. purpose is also an outcome, for the move inescapably investors, growers, harvesters, and medical marijuana dispensaries for the sales. With cannabis meet legal, users would be protect from the black markets dealers who open doors to other baneful drugs. Re garding the criminal judge system, unfortunate cases like Donald Scotts would be eliminated. Other than that the heighten of the DEA agents and law officers would be on large and more sever issues that deal with the process and trafficking of hardcore drugs on the streets.One can not just acquire to what the government releases of teaching about the plant since it is cognise that governments tend to enshroud information for their in-person benefit ignore the misconceptions created in the minds of the people. several(prenominal) researches have be the mistakes of the government in classifying cannabis as illegal with no medicinal value and struggle it by a war its not supposititious to be in.In closing, Dr. Ethan Russo in his article, Cannabis for sick headache intercession, say it best There can be no dubiousness that a plant that has been in confederation with man since the beginnings of outlandish efforts, that has served man in so many ways, and that, under the searchlight of modern chemical study, has yieldedmany new and fire compounds will protract to be a part of mans economy. It would be a opulence that we could ill render if we allowed prejudices, resulting from the pervert of Cannabis, to disapprove scientists from skill as much as possible about this past and mystical plant (para. 4).