Saturday, June 27, 2020

Characteristic of Kingship in Ancient Sumerians - Free Essay Example

Introduction The entire story of Gilgamesh can be described as the one that embodies a lot of characters that makes Gilgamesh to be seen as a bad ruler. Basically, it is the tyrannical tendencies which makes his folk to seek intervention from their gods for a relief, and they send Enkidu in a bid of acting as the Gilgamesh’s foil. Bot of their friendship and also the adventures are some of the significant aspect that lead to the transformation of the Gilmaresh. In this essay, we will discuss the features of the kingship among the ancient Sumerian society. Discussion The ancient Sumerian society, kings were highly placed people and they represented the will of gods. In Uruk which was the city located among the river Tigris and Euphrates, Gilgamesh was their fifth king and he is portrayed as possessing divine privileges and also responsibility as the king. The king was a revered person and often seen as a god and because they possessed divine privileges, they could sleep with their bride before the husband was permitted to do so. They also had slept with the virgins as they were accorded this right as the kings, and also due to their higher status as the god and also the old-birthright granted to them. Thirdly, kings were able to enforce the harsh work mandate uncensored. Kings also were granted human responsibilities as the ruler of the people. It was their duty to build and maintain the city. In most of the political meeting, the King’s Counsel was highly valued by the council of elders and the king was not subjected to the senate. For instance, there is an illustration when Gilgamesh talks about ‘the wise of the Uruk’. Conclusion We can conclude and say that the roles of a king was a divine one, it exhibited the significance placed to the religions and gods by the Sumerian people. Despite the fact that Gilgamesh was trusted to be a custodian of the will of the people, there was much exploits of the citizens by the king. The code of law for Hammurabi As far as the social structure Babylonians is concerned, they were governed by code of laws. These were a group of Semites who majorly communicated in Hammurabi dialect. The code of law was authored by Marduk their god. Under this code, men were granted powers over their families. In severe instances, men were given rights to sell their wives and also the children to such activities such as slavery in order to pay off their debt. Secondly, they had power to disinherit their son if they wished to do so. But for them to carry out these extreme cases, the laws provided that they have to prove their cases in a court of law so that they can be granted a go-ahead. The law never protected women and children enough. For instance, a son could have his hands cut off if he ever struck his father. When a child did a wrong once under the code, she or he was not punished but in the instance that the child made a second error, the code provided that the father was able to punish her or him as he wi shed. It can be drawn that the father was the center of the Babylonians life as the code gave them extensive powers over their families as far as the social structure was concerned. Features of pre-historic phase According to the pre-history notes, the term pre-history basically refers to ‘the time before civilization or the history itself’ which is in other word the period before the emergence of cities, before writing at around 3000 BCE just before the growth and development of ancient cities such as Mesopotamia. Let us examine some of the characteristic that were predominant in this time. Scientist such as Mary Leakey can be credited with working to provide the missing link concerning the evolution of human being from a certain period to another. One of the feature in this period was the domestication of specific animals and development of agriculture. This were what led to the growth of cities in the later stages as people were concentrated on similar locations. The author states that this was the ‘the transition from the Paleolithic to the Neolithicthat did not happen all at onceand that transition was traditionally dated as 3000 BCE.’ Secondly, in the Paleolithic duration, the discovery made by scientist in the caves of Gobekli in Turkey have shown the early man was very religious. In this site, they were able to discover religious shrines where the ancient man used to worship their gods. This has indicated ‘would push back the dating of how early mankind was engaged in any kind of formal, ritualistic religious observations.’ Also these co mmunity used to get their food majorly from being hunters and gatherers and lived in caves and trees. In this stage, man was just but an advanced ape that was bi-pedal and upright. The presence of an opposable thumbs was key for them being able to grasp and also manipulate things in a better way. Thirdly, his brain size has greatly increased making them to start coming up with new innovations so as to make their life better such as the discovery of fire. It can be concluded that man has come from a long way to the modern day human being.

Sunday, June 7, 2020

The Society is Defined by Media - Free Essay Example

Introduction The media is a common aspect of the modern world. It intended purpose is to reach and address a large audience or target group. The first media source was print media that comprised of books and newspapers but at the moment the media encompasses various aspects including television, films, the radio and the internet. The media today has played a great role in the creation and shaping of public opinion. The media has played a great role both at society level and at individual level. Therefore media personalities have a great impact on what they present to the public thus they should accept accountability. The media has played great achievements towards democracy. The content that the media usually airs is greatly related to the material and spiritual development of the entire society. The media also operates within the political, economic and cultural level in the society. Promoting of Democracy in the Society In most societies the prevalence of democracy is based on the coverage of media personalities on political issues in the nation. The media acts as a watchdog that protects the public interest against malpractices through creating awareness. In the modern world politicians take full advantage of their positions. Evils in the society such as theft of public property, corruption cases are some of the pillars of malpractices that politicians are involved in. The taxpayers money I siphoned out for personal gain without taking into consideration the individuals that gave you authority to rule over them (Dahlgren, p 28). The media plays a great role through informing the public of such cases for instance a scandal in the South Korea resulted to a re-shape of the South Korea politics. The out casted South Korean President Park Geun-Hye was sentenced for five years on bribery and corruption charges. The corruption charges were based on Samsung funds finding the threshold into Confidants of Park. The media played a great role in informing the general public on the nature of leadership that was eminent that resulted to riots followed by impeachments of the president. He was later booked for trial and was convicted for 5 years in prison (Griffins). In the instant the media has played a great role in shaping the ethics of the society through conveying the message that corruption and bad leadership in the society is an offence. This indicates the role of the media in upholding values such as good leadership and democracy in the society. Human Civilization The media has played a great role in human civilization. Throughout the history the media has produced and agitated worst possible cases of committed crimes against humanity. After war has ended the media portrays a significant role in searching for the truth and reconciliation as well as creating a public mindset where the victims of the war should be shown respect. In addition to releasing determined and confirmed facts, the media also plays a great role in rectifying and amending mistakes that were done previously that are greatly related to spreading hate and instigating animosities. It also provides information about the suffering of the opposite side which is a significant step towards development of general empathy in the society (Dahlgren, p 28). For instance during the segregation regime where the African Americans could not share the same resources as the Americans. The African Americans were viewed as slaves thus they did not have the freedom of enjoying the resources of the main helm in the society. Most of the African American did not have the ability to complete their educations since they could not gain scholarships. The film Black Magic reflects the nature of social injustices that were present at that time. Most of the African Americans were subject to slavery and they were seen as property rather than individuals with equal rights. These is reflected in the documentary where most African families lived in plantations and they led a poor life. The entire household was a subject of ownership even their children. This is displayed in the documentary during the period of cotton harvesting where most of the children could not attend school in order to harvest. The film displays the aspect of slavery, segregation and the experiences which African American athletics underwent. The formulation of such a film is an aspect of the media where the content aims at showing how one side was oppressed. Public Education of the Society The media also plays a great role towards public education of the society. Most of the programs that are aired in the media are aimed at entertaining the viewers but there are certain programs that are aimed at educating the general public. The media shapes and has a great impact on the new generation about their opinions concerning certain events in the society (Oshaughnessy Jane, p 15). For instance most of the children might ask their parents about certain aspect in life where their parents might feed them with wrong information. There might be programs that are aired which might place great focus on the aspect at hand through revealing the truth about certain aspect. Another instance in which the media educates is when certain events such as election is characterized with voter education. The media is therefore tasked with ensuring that the public is informed at what time the polling station would be opened, how to conduct themselves at the polling station and how to select the candidate of choice in the ballot paper. Another aspect of education is the programs such as fitness programs that aired, documentaries pertaining certain researches or inventions that have been made in the society and healthy living programs which are some of the programs that the media airs with an aim of educating the general public. Flow of Information The media also plays a great role in the society through ensuring that information is conveyed. Flow of information is an important aspect in the society and the media plays a great in this. Without a great array of information, peoples opinion and views would be limited and their impressions and conclusions of the world around them would be stunted. From a historic perspective the most common for that was used in distribution of information was word of mouth. In the modern society, word of mouth is also the most important tool in the sharing of information (Oshaughnessy Jane, p 18). Technology has enabled this exchange through various inventions such as television, radios and the internet. If an organization wants the public to know about their products they conduct various advertisement campaigns where they place great emphasis on the quality of their products. The media enables the organization to share with their consumers information concerning their products with an aim of inc reasing sales of the product. This is also indicated when a leader wants to make a public statement, the leader is tasked with calling a press conference who record the conveyed information of the leader or broadcast it live with an aim of ensuring that the information passed reaches the general public thus indicating an aspect of flow of information. Interpretation of Information The media is also tasked with interpreting information. Most of the researches that we are supposed to report makes one to cover piles and piles of information to support his or her thesis or to simply explain an event or situation. Journalist in the media houses also undergo the same. They dont provide pages filled with facts and statistics that the average individual in the society cant understand. Instead they are tasked with weeding out the important issues and points and placing them in a context in which the average reader and listener can understand in order to establish their opinion. Journalist are tasked with covering the six basic areas of information that is: what, where, why, how and who (Oshaughnessy Jane, p 19). Through covering this array the media is able to keep the general public focused on issues that are of great essence in the society. Employment The media is also a source of employment in the society. Most of the media houses require professional journalist. Journalism is a career in which journalist are able to get their remuneration based on the tasks they perform. Journalism also requires training most of the professors have taught journalist in order to become equipped in the areas of expertise. The lecturers are able to gain their remuneration through teaching of journalist. Conclusion Media is a part and parcel of the society. Most of the information that the society enjoys now is based on the great role that the media plays in the role. Despite playing a great role in the society it also has its negative society. Imagine a society without any form of media. Media can be attributed as a joinery factor in the society since it enables us to receive conveyed information. Works Cited Dahlgren, Peter. Media and political engagement. Cambridge: Cambridge University Press, 2009. Griffiths, James. The Sprawling Corruption Scandal That Rocked South Korea. CNN, 2017, Oshaughnessy, Michael, and Jane Stadler. Media and society. Oxford University Press, 2012.

Monday, May 18, 2020

Television And The Internet Advertising - 1427 Words

Television and the internet ads on use of marijuana Rhetorical Analysis Television and the internet is a good channel of passing the messages about the adverse effects of the use of marijuana. The office of the National Drug Control Policy is an American government action which depends on safeguards the health of the people of America. The above the influence initiative is a program of the not-for-profit Partnership at Their overall goal is to help teens reject negative influences of drug and alcohol. The initiative is a friendly site for the youths since it uses favorable language and identifies with the youth s lifestyle while trying to change it. Drug abuse affects everyone in the society from the young to the old. However, in recent years, the abuse of marijuana has majorly been linked to teens. Is because of the peer-pressure that spreads at an alarming rate. In the current digital world, youths are looking for information over the internet, as opposed to hard copy newspapers and magazines. The internet or the TV is mostly used by tee ns and adults in looking for new information. Advertisers on the internet compete to catch the eye of the readers. I choose two advertisements that warn people not to smoke the marijuana. The two advertisements are on the office of the National Drug Control Policy advertisement, and the other is an â€Å"above the influence. The two sites have different audiences with the latter have more appeal for the youths.Show MoreRelated‚Äà ºMass Media (Television, the Internet, Advertising) Influence Youth Too Much Nowadays.‚Äà ¹ to What Extent Is This True?794 Words   |  4 Pagesâ€Å"Mass media (television, the internet, advertising) influence youth too much nowadays.† To what extent is this true? In the recent years, the prevalence of mass media has been undeniable. All over the world, youths have access to mass media through their smartphones, television sets and computers. In such a media-driven world, it is no surprise that mass media has come to play a substantial role in the attitudes and mindsets of youth. To a large extent, mass media does have the power to influenceRead MoreThe Most Effective Form of Media Essay1493 Words   |  6 PagesThe Most Effective Form of Media There are many different types of media. The media is things like: televisions, newspapers, magazines, radio, internet, cinema, phones and many more. Media is important because it influences people to buy products. They are very affective and appeal to many people. Adverts are things that show certain products and try to get you to buy them. The purpose of adverts is to make you buy the products being advertised so they can make a profitRead MoreAdvertising : Teens And Advertising1099 Words   |  5 Pages Ahumareze Paula 1358 English 101 M. Gonzalez Project 3: Research November 17, 2014 Word count: 872 Abstract word count: 102 TEENS AND ADVERTISING Abstract: companies have to sell their products. In order for them to, they have targeted a particular group of people which are teens. Advertisers know teens are very vulnerable, and want to be seen as â€Å"cool† and for these companies to sell their product, they (advertisers) paint this unrealistic image of a teenager, in their (teens) heads. They (advertisers)Read More Internet Advertising Essay867 Words   |  4 Pages Internet Advertising Internet Advertising is the way of the future and it is very evident since many companies and businesses have their own web sites and advertisements are located all over the World Wide Web. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertisingRead MoreAdvantages Of Using The Internet1214 Words   |  5 PagesWhat are some differences between the internet and more traditional media? What are some advantages and disadvantages of using the internet in advertising? Describe the main types of promotion used on the internet (both traditional and newer types). (20 points) Some differences between the internet and more traditional media is that internet offers the marketer ability to receive feedback and a more direct link to the consumer, as well as giving the marketer easier access to trends and competitionRead MorePortable Digitial Devices for Adolescents Essay709 Words   |  3 PagesAs technology rapidly increases, simply viewing the effects of television programming on adolescent children does not truly advise parents and educationalists about the effects of portable digital devices, such as smart phones, tablets, and MP3 players. The rise of these digital platforms is ambiguous and new investigations are needed in regards to a child’s ability and use for these technologies. One may infer that several complications may arise from children being educated in an environmentRead MoreAdvertising Medi An Important Aspect966 Words   |  4 PagesWhen it comes to advertising, the advertising media is an important aspect. Advertising media â⠂¬Å"are the various means by which the message is communicated to the target market† (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful considerationRead MoreThe History of Advertising and Advantages and Disadvantages of Modern Advertising Techniques1744 Words   |  7 Pagesdaily papers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. Media is now divided into two which are the traditional media and new media. The traditional media includes newspapers, books, magazines, TV, and radio while the new media includes the internet. Advertising is one example of information that is being spread to the mass audience through media. According to the dictionary, advertising is the paid, one-way marketing of giving information to the mass audience throughRead MoreNew Trends in Advertising1638 Words   |  7 Pages   II. INTRODUCTION    Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.    But the trendsRead MoreBud Light s Current Advertising Strategy1623 Words   |  7 PagesBud Light’s Current Advertising Strategy Bud Light has always been known for its extensive marketing campaigns; however, these campaigns come with a large price tag. Anheuser-Busch spent nearly $250 million in 2013 to promote and advertise the Bud Light brand, more than $100 million more than Miller Light, who had the second highest advertising expenditures (Johnson 34). Bud Light’s most recent promotion has been targeted toward Millennials and has been dubbed â€Å"WhateverUSA.† Bud Light took

Sunday, May 17, 2020

Is Social Media Responsible For The Increase Of Mental...

Is social media responsible for the increase in mental health issues in young people? For the majority of my generation social media is an integral part of our lives. Since the invention of the smart phone we have only ever been a few clicks away from our friends and endless information. However, how is this affecting our mental health? On the one hand it can be argued that it is enhancing our communication skills yet studies have suggested that offline behaviours such as bullying are becoming more and more prevalent online. With the dawn of social media also came cyberbullying. Unlike verbal and physical bullies, cyberbullies have the power of anonymity and omnipresence, which in some cases can allow them to be untouchable. One only has†¦show more content†¦Hence it is unlikely that participants would be willing to reveal that level of personal information in a survey. Therefore, this study does not reflect the true number of the sample experiencing suicidal thoughts. One could argue that cyberbullying is not the fault of social media and if social media had not come about the other forms of bullying would just have increased in severity. Ybarra and Mitchell et al (2004) found that: ‘Students who bully online are more likely to report poor parent-child relationships and a lack of parental monitoring of online behaviour’. So surely the responsibility of the increase in mental health problems lies with the parents. The world is always adapting therefore, it is a parent’s duty to make sure that their children are taught the appropriate behaviours for any social setting. Yet one could argue that social media provides opportunities for social interaction that those with mental illnesses such as social anxiety would not otherwise be able to have. 0.8% of the adult population suffers from agoraphobia, a fear of being in situations where escape might be difficult. So one could argue that social media provides a lower pressure environment where at least the person is receiving some social interaction rather than none at all. Someone with social anxiety disorder is characterized as having a constant phobia of social situations in which they believe they will be

Wednesday, May 6, 2020

Conflicts in the Middle East between 1949 and 1973

the conflict in the middle east between 1948-1973 was not purely fuelled by the interest and concerns of the superpowers but rather of a series of conflictual incidents, aswell as the main wars that took place from the years from 1948-1967 such as the: 1948 War, The Six Day War of 1967 and the Yom Kippur war of 1973. But although the conflict was not fuelled by the superpowers, the influence of the superpowers and the reach of the superpowers into the Middle East was evident in the years both prior and following 1978. But even despite the influence and interests of the superpowers between and including 1948-1967 being undeniably evident, the extent of this influence cannot be said to have â€Å"fuelled the conflict†. *length The 1948 War was a war purely provoked by means of conflict between the Arab world and the state of Israel and can be is the start of the conflict and tension to follow, the 1948 war was essentially built on the foundation of the Arab states attacking Israel in an attempt to crush her existence and although there was no superpower influence in this war there was a small superpower involvement in the middle east at this stage which can be seen in the Partition plan of 1947, a document created by the UN which both the USSR and the USA were involved in creating. The UN partition plan of 1947, also known as Resolution 181 was essentially what sparked the tension, and later conflict between the Arab states and what is now Israel as what it tried toShow MoreRelatedThe Partition Of Israel And Palestine966 Words   |  4 PagesSince the UN partition of Israel and Palestine in 1947, Israel has been placed in many instances of conflict between the Jewish migrants to the region and the Palest inian natives. Several conflicts resulted in open, declared war, such as the First Arab-Israeli War of 1948-1949, and the Yom Kippur War of 1973. In addition, Israel has been involved in the occupation of the West Bank and the blockade of the Gaza Strip. After the last open war, Israel’s occupation of the West Bank has been marked byRead MoreMiddle East Dbq Essay1026 Words   |  5 Pages Modern Middle East DBQ Edmund Burke once said â€Å"Those who dont know history are destined to repeat it.† Unfortunately, it seems that many people who have impacted the world have had a bad history teacher, as history continues to repeat itself to this day. One of the most prime examples of this is seen in the Middle East; where the Palestinian people are fighting against the Israelis over territory in which they both believe belongs to them. It has been a dispute which has resulted in loss of homesRead MoreThe Israel-Palestine Conflict Essay1002 Words   |  5 PagesThe Israel-Palestine Conflict The Israeli-Palestinian conflict is a part of the greater Arab-Israeli long-running conflict in the Middle East. The main point of this conflict is the existence of the state of Israel and its relations with Arab states and with the Palestinian population in the area. The idea and concept of Israel was born in the mid 19th century. Jews of Europe and America wanted a place for their homeland, where they could go and beRead More Arab-israeli Conflict Essay examples1850 Words   |  8 Pagesdivide the Middle Eastern land called Palestine into two independent nations, one Arab and one Jewish. On May 14, 1948, a new nation was born: Israel. The Jews of Israel and the world celebrated with joy and gladness, because for over two thousand years, they had hoped to return to the land of their heritage. (Silverman, 1) However with Jews from all around the world returning to Israel, the Arabs residing in this land were forced into exile. The rebirth of Israel marked the beginning of conflict, violenceRead MorePower, Ideology, and Terror in the Atomic Age Worksheet1675 Words   |  7 PagesSoviet Union, China and France) in 1992. 2. What important events and symbolism in Berlin helped define the Cold War? The Berlin Blockade and airlift (1949) were important for the development of the Cold war because it was one of the first crises which happened during the Cold War and the building of the Berlin Wall in 1961 to block off exodus of East Germans fleeing to the West. 3. Why did European communism collapse? Starting with the free elections in Poland (1989) along with the collapse ofRead MoreThe Effect of Outside Powers on the Arab-Israeli Conflict Essay1330 Words   |  6 PagesThe Effect of Outside Powers on the Arab-Israeli Conflict The tension in the Middle East is a constant problem; originating from both historical and religious claims to the area. It is strengthened, as both parties have convinced themselves that they are right, and are victims of the other side. Furthermore, it has been fuelled by the involvement of the Western powers, as well as the stubbornness of the Middle Eastern powers, not wanting to go the peace talks with the Read MoreIsrael Is A Small Democracy At The Eastern End Of The Mediterranean1349 Words   |  6 PagesPeninsula or persons speaking the Arabic language. By this definition, there are about 250 million Arabs worldwide, most found in the group of countries occupying North Africa and the western part of the Middle East. Most Arabs are Muslims, but a significant minority (about 10 percent) in the Arab Middle East are Christians, and some are secular (profess no religion). Most Israelis and many non-Israeli Jews, as well as other supporters of Israel worldwide, see Israel as a refuge for Jews made necessaryRead MoreThe Historical Area Of Israel And Palestine1493 Words   |  6 Pagesthree millennia people have been fighting over the ‘Holy Land’ in wars that were religious in their essence. An understanding of the historic background of the area is important to comprehend the present-day reasons for the complexity of the task of conflict resolution. The simplified timeline provided below is an attempt to summarise the most important events. Since the Israelites’ conquest in approximately 1250BC, rule over the Holy Land went from hand to hand, including Israelite, Babylonian, GreekRead MoreImpact Of The Cold War On The World Essay1560 Words   |  7 Pagesthe United States) or in the developing world? The Cold War (1945-1991), a war fought between two social, economic, and political ideologies: Communism and Capitalism. Although essentially fought between two superpowers, the United States of America (U.S.A.) and the Union of Soviet Socialists Republic (U.S.S.R.), the impact was most heavily felt in the developing world. Although there was no direct fighting between the U.S.A. and the Soviet Union, both rebellion and counter-rebellion fighters in theRead MoreConflict Between Israel And Palestine1045 Words   |  5 Pagesourselves today is, will Israel and Palestine ever agree to stop fighting? The conflict between Israel and Palestine has been traced all the way back to 1948 through 2005 in The Israel Palestine Land Settlement Problem, written by Charles Rowley and Jennis Taylor. However, this conflict did not end in 2005. This article was written in 2006, so anything within the last 10 years is not included. The conflict between the two counties still continues to this day and still remains a major problem.

Difference Between Logistics And Supply Chain Management

The label â€Å"Made in China† fills our aisles with products sporting the term from appliances to textiles to children’s toys. Americans prefer to support their country, with 78% stating they would rather buy domestically produced products over their international counterparts (Consumer Reports Magazine, 2013). Despite the strong support of made-in-America products, international production and trading dominates because of its lower costs for retailers and wholesalers who import these goods. This move to outsourcing production has forced those in business to understand the science of logistics and supply chain management more than ever before. With the international trade growth rate growing at about 5.51% per year, it’s crucial that business programs like the one taught at Northern Arizona University include courses on how supply chain management and logistics affect organizations (David, 2013). Firstly, it’s important to understand the difference and relationship between logistics and supply chain management. Logistics, as defined by the textbook, â€Å"plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods and services to meet customers’ requirements† (David, 2013, p. 47). Logistics is focused on the physical procurement and delivery of products and services. They ensure that the items reach the customer safely, securely, on-time, and without delays for the lowest possible cost. Supply chain management is an extension of logistics,Show MoreRelatedUnderstanding Logistics Management and Supply Chain Management1746 Words   |  7 Pagesterms, logistics management and supply chain management have the same meaning in operations Briefly explain how logistics management adds value to the operations of a manufacturing or service organisation. Introduction Logistics management and supply chain management are similar terms in business logistics, but these two terms are not the same (Murphy and Wood 2011, p22). In different decades, scholars made use of their knowledge and experience to define logistics management and supply chain managementRead MoreThe Radio Frequency Identification Device ( Rfid ) Essay1625 Words   |  7 Pagestechnology for companies in the logistics and supply chain management industry. According to Jakobs (2000), he states that the RFID system use tiny tags with embedded microchips that contains data. This data contains the location and informa tion about the product/item and transfers the data to RFID readers through radio signals. The RFID system is my innovation solution to improving the technologies Hunzal currently use in managing their logistics and supply chain. RFID was introduced as a radicalRead MoreA Brief Note On Systems And Logistics Support Management1308 Words   |  6 Pages Third-Party Logistics Gregory Long MG 5061: Systems and Logistics Support Management Dr. Janice Spangenberg February 28, 2016 Abstract Blanchard (2006) defined third party logistics as, â€Å"A single entity that coordinates all the logistics requirements for a given company/agency.† Today’s world business environment has become so competitive that companies in order to be successful in the market must deal with different resources forRead MoreSupply Chain Management : Tesco And Safeway1392 Words   |  6 PagesSupply Chain Management Supply chain management has emerged as an important aspect in the modern business environment in light of the challenges businesses face because of rapidly changing customer expectations, inefficient product development processes, and increased cost of operations and human resources. This concept is increasingly considered as a new means of managing businesses and increasing performance and profitability. However, business enterprises must consider various aspects relatedRead MoreHow Rfid Is More Beneficial Than The Traditional Barcode Reader System Essay1562 Words   |  7 Pagesgrowth potential. In addition to this, I am the current technology analyst at the Hunzal Logistics and Supply chain Management Company. The current technology we use to handle our logistics and flow of goods in our supply chain is the traditional barcode reader technology. This technology has been used for over 15 years now in Hunzal. The current CEO of Hunzal has seen discussion in the logistics and sup ply chain industry of this new radical technology known as the Radio Frequency Identification DeviceRead MoreGscm550 Week1 Study Questions818 Words   |  4 PagesCourse: GSCM550 – Logistics, Distribution and Warehousing Assignment: Chapter 2 - Study Question – 1, 4 Chapter 3 – Study Question – 2, 4 Chapter 2 Question 1: Illustrate a common trade-off that occurs between the work areas of logistics. According to Bowersox (2012) â€Å"trade-offs between procurement, manufacturing, and logistics is to understand that the trade-off is between the cost and risk associated with anticipatory manufacturing and the loss of economy of scale resulting from introducingRead MoreImportance Of Crm On Today s Supply Chain Logistics Essay1233 Words   |  5 PagesThe Importance of CRM in today’s Supply Chain Logistics Environment Clifford T. Kinnear Embry-Riddle Aeronautical University Aviation Logistics and Supply Chain Management; ASCI 433, Instructor; Professor Hunt Correspondence of this paper should be addressed to Clifford T. Kinnear and Dave Hunt How to contact;, Abstract The customer should be made an integral part of the supply chain logistics apparatus. Customers demand loyalty and a fairRead MoreManaging the Supply Chain1229 Words   |  5 PagesManaging the Supply Chain ( SCM) is a set of approaches used to efficiently integrate suppliers, manufacturers , warehouses and stores so that merchandise is produced and distributed in the right quantities , at the right place at the right time in order to minimize system cost while the wide requirement of satisfactory levels of service . It can also be defined as the coordination of production , inventory , location, and transportation among the participants in a supply chain to achieve the bestRead MoreDecision Support Systems1501 Words   |  7 Pagesbuilding and model-based reasoning. They support framing, modeling, and problem solving. Typical application areas of DSSs are management and planning in business, health care, the military, and any area in which management will encounter complex decision situations. Deci- sion support systems are typically used for strategic and tactical decisions faced by upper-level management—decisions with a reasonably low frequency and high potential consequences—in which the time taken for thinking through andRead MoreThe Reluctant Receptionit1547 Words   |  7 Pagescom/academy/lesson/what-is-international-logistics-definition-lesson-quiz.html implementing, and controlling the physical and information flows concerned with materials and final goods from the point of origin to the point of usage.  International logistics  involves the management of these resources in a companys supply chain across at least one international border. Conceptual Framework It may sound complicated, but logistics is basically the management of stuff, and information regarding the

Airline Marketing

Question: Explaine of the Airline Marketing ? Answer: Introduction Etihad Airlines is the national airlines of United Arab Emirates (UAE). There are many people travelling to the Middle East from different parts of the world and vice versa (OConnell, 2011). Oil is exported from the Middle Eastern countries to various part of the world. All this income has been used by these countries to build infrastructure. These countries are now becoming major commercial centres and hotel and tourism industry has prospered in this region. These countries have learnt the art of business and engineering from the west and other Asian countries like India. These countries have started many business ventures including airlines like Etihad Airways which was formed in 2003 (, 2017). Etihad Airlines marketing strategy An airline company basically is a service provider (Zimmerman and Blythe, 2013). It provides its customers with the facility of carrying them and their luggage from one place to another. Nowadays wealthy people and those belonging to the middle class travel by air. The customers from Europe, United States of America and Australia have greater amount of money to spend on travelling expenses. Etihad Airlines has also focused on these customers. A large proportion of people from these countries travel by business class. The passengers in the business class are willing to pay more for better services. But the question is why a passenger from a rich European country travel by Etihad Airways and not from a bigger and more advanced airline like British Airways. This is where it is a challenge for airlines like Etihad which are smaller in size to provide world class services. Any business organization has to take decisions regarding the marketing mix it would offer to its customers (, 2017). Marketing mix is a combination of seven Ps including product, price, physical distribution, promotion, people, process and physical environment. Etihad Airlines also offers unique basket of services to its customers. It has divided its seat offered on the airplanes into different classes, namely, residence, first class, business class and economy. The standard of service and amenities offered by the airline are best in the class known as the residence in which a three room suite is provided to the passengers (, 2017). There is a living room, separate bedroom and shower room provided to this class of passengers. There are high quality meals provided. A separate butler is also provided. In the first class an armchair and a bed is provided. All this helps to make the journey a very comfortable one. In the business class of Etihad Airlines seats with more space are provided and also seats which are converted into flat beds at the push of some buttons. Moreover, they provide pillows and food and beverages managers are there to help the passengers decide what they should eat on the airplane. Etihad Airlines provide on their airplanes touch screen televisions and wi fi connectivity for internet. Thus while on the plane the passengers need not feel bored and also do their business work. The economy class also has comfortable seats with sufficient leg space for the passengers. They can order their meals on the times they want. The seats can be reclined and pillows and blankets are also provided. As far as places or destinations are concerned Etihad Airways operates flights to Africa, Asia Pacific, Europe, the Middle East, North and South Americas. There are several countries in each continent and several cities in each country where the Etihad Airlines plane fly to. A person can book a ticket by coming to the above destination airports or can also book a ticket making use of the internet at The tickets are priced by Etihad Airline for travelling on their planes on the basis of the destinations and also different classes like economy, business or the residence. The costing for these tickets is done on the basis of a number of factors like the services provided to each class of passengers (Zimmerman and Blythe, 2013). The airline earned a net profit of over hundred million US dollars in 2015. The number of passengers have been increasing year on year for several years. As the airline is increasing the number of destinations and also the capacity to each of the destination, it is earning more revenues and also is now having more cost synergies which mean better profit margins possibility (Gaggero and Piga, 2011). Etihad Airlines have been advertising in the print media. It also has a website and has been publishing a detailed annual report. There are advertisements about the airline on television in several countries of the world. The management of the airline consists of people from United Kingdom, United States of America, Australia, Switzerland and also the middle eastern countries. More and more people from the middle east are forming part of its managerial and technical staff. The airline flies a young fleet of aircrafts which are from Airbus Industries and Boeing company. The environment in which the airline operates is modern and sophisticated and technologically driven. Critical appraisal of the services of Etihad Airlines and suggestions for improvement At the Abu Dhabi airport, the handling of the baggage of the passengers is done completely by Etihad Airlines (Fu, Homsombat and Oum, 2011). The airline promises efficient handling of the customer luggage by its staff but there have been instances with the airline where the customer baggage has been delayed or lost and the airline has even refused to compensate the customer who complained that checked in baggage has been lost by the airline. The gives the information that if any passenger of Etihad Airlines does not get any information about such lost baggage for twenty one days, the claim would be processed but in reality such a claim sometimes does not get positive response (, 2017). The major airlines of the world more or less follow the same process where the customer brings the luggage the individual wants to travel with to the airport. The baggage is then weighed and customer is charged for the baggage according to the airline rates. The luggage has to pass through the security check also (Ringle, Sarstedt and Zimmermann, 2011). Then the luggage is deposited with the airline. A luggage handler of the airline then carries the luggage and another employee puts the luggage in the aircraft. If any of the employee is corrupt the luggage can be stolen away. The record of the luggage is made in the computer of the airline which can also be manipulated. This has been happening to some extent at the facilities of the airline, there have been complaints of such sort. The services of the airline are not what it shows at its website or in the media (Clow and Baack, 2012). There is need for improvement on the part of the airline which has installed sophisticated machinery at Abu Dhabi Airport for passengers baggage handling. But the problem is that at many other airports around the world the baggage of the passengers travelling by the airline is not handled completely by the airline employees. Some other companies are looking after the passenger baggage handling operations due to which customer baggage has been lost completely or has got delayed. Etihad Airlines has been training its pilots well and most of its airplanes are new and in good condition. But not all of its airplanes are in perfect condition that is why some of them had to undergo major maintenance in 2013 as given in the annual report of the company. some of them got cabin replacements and making arrangement for wi fi connections for the passengers. Thus this refutes the claims of the airline in its website that all its airplanes are new and in perfect condition (Clow and Baack, 2012). There have been complaints by some passengers of the airline that their flight was horrible and there was lot of turbulence and the aircraft did not seem to be in the top condition. Otherwise, the pilots were not efficient enough (Ji et al., 2011). It has been given in the publications by Etihad Airline that it has been recruiting lot of pilots from top airlines of the world many of them directly appointed as captains. The airline has made adequate arrangements for continuous training of its pilots and has also installed six flight simulators at its Abu Dhabi training facility. Pilots are also humans some turbulence in the aircraft does not mean that the pilots are indeed inefficient. But if a flight was consistently, disturbing, any complaint from the passengers needs to be looked into by the management of the airline with all seriousness (Martin, 2010). The airline claim to offer food to its passenger which is of five star quality. This is true to a great extent in case of the business or residence class of its passengers. In the case of economy class of the passengers this does not seem to be true. The food is of poor quality according to some passengers and is also inadequate (Clow and Baack, 2012). The airline wants to be worlds leading airline and if this is true the airline would lose many points so far as popularity with the masses is concerned. There are thousands of passengers who travel from Asian countries to UAE. Many of them travel by the economy class. They provide business in bulk to the airline. If they are left unsatisfied this would harm the business of the airline a great deal. All the advertisements in the print media and on the internet and television would fail if the realities on the ground are not good. The advertisements would appear hollow to consumers if such complaints increase and they know in reality Etihad airline is not as good as it claims (Murel and O'Connell, 2011). The rise in number of its passengers could also be due to the fact that incomes of the people are increasing and more of them also travel by air also due to the increase in other business activities in the region. Nowadays information travels fast and bad publicity for any organization is not good for its business (Zimmerman and Blythe, 2013). Just as good advertising brings more business, bad publicity results in lost business. Moreov er there are other airlines like the Emirates Airways which are stiff competitors of Etihad Airlines and which would benefit from the lowering service standards of the latter. Etihad Airlines is offering international class services with Arabian hospitality. This has made the airline acquire a unique place in the market. It has employees from different countries and its top management is from people who have been educated in Europe and the United States of America. The airline has aircrafts and equipment from leading companies of the world. Its employees are trained well (Martin, 2010). The company advertises these facts aggressively. This has helped it to win customers in Australia and the Americas. Passengers feel they are in safe hands and safety is of prime importance in the airline business (Ji et al., 2011). The advertising slogan of Etihad Airline The world is our home. You are our guest aptly describes the airline which flies to different continents and on the whole treats its customers as its guests. But there is scope for improvement the customer service of the airline can improve. The complaints of the customer should be promptly looked into. The food in the economy class should also improve in many cases. There is always scope for improving the training of staff and safety measures. There are also a lot of passengers of Etihad Airways from the Indian subcontinent. They feel more at home with the airline because the airline provides Indian food and the culture of the Middle East is very similar to that of the people from the Indian subcontinent. The staff of Etihad Airlines is also composed of many people from the Middle East and there is affinity between people from Asia. This factor has also made Etihad win over more passengers. People from Asia feel that it is their own airline. Conclusion It is not easy to run an airline. There are lot of expenses like fuel costs, salaries and maintenance charges. The consumers have become more demanding, new technology driven services are costly, but have to be provided. Etihad Airlines has been making profits. An airline from the Middle East country doing so well against the older airlines from advanced countries is commendable (O'Connell and Bueno, 2016). This has been made possible by the efforts of the well trained staff who have preserved the Arabian identity and made a respectable distinct place for the airline in the market. References Clow, K. And Baack, D. (2012) Cases In Marketing Management. UK: SAGE. Etihad. Com (2017) Corporate Profile. Available at: Etihad. Com (2017) Mishandled Baggage. Available at: (2017) The Residence. Available at: Fu, X., Homsombat, W. and Oum, T. (2011) AirportAirline Vertical Relationships, Their Effects And Regulatory Policy Implications,Journal of Air Transport Management, vol17(6), pp.347-353. Available at: Gaggero, A. and Piga, C. (2011) Airline Market Power And Intertemporal Price Dispersion,The Journal of Industrial Economics, vol59(4), pp.552-577. Available at: Ji, M., You, X., Lan, J. and Yang, S. (2011) The Impact Of Risk Tolerance, Risk Perception And Hazardous Attitude On Safety Operation Among Airline Pilots In China.Safety Science,vol49(10), pp.1412-1420. Available at: Martin, J. (2010) Key Concepts In Human Resource Management. UK: SAGE (2017) The Marketing Mix and 4Ps Of Marketing. Available at: Murel, M. and O'Connell, J. (2011) Potential For Abu Dhabi, Doha and Dubai Airports To Reach Their Traffic Objectives,Research In Transportation Business Management, vol1(1), pp.36-46. Available at: OConnell, J. (2011) The Rise Of The Arabian Gulf Carriers: An Insight Into The Business Model Of Emirates Airline,Journal of Air Transport Management,vol 17(6), pp.339-346. Available at: O'Connell, J. and Bueno, O. (2016) A Study Into The Hub Performance Emirates, Etihad Airways and Qatar Airways And Their Competitive Position Against The Major European Hubbing Airlines,Journal of Air Transport Management. Available at: Ringle, C., Sarstedt, M. and Zimmermann, L. (2011) Customer Satisfaction With Commercial Airlines: The Role Of Perceived Safety And Purpose Of Travel,Journal of Marketing Theory and Practice,vol19(4), pp.459-472. Available at: Zimmerman, A. and Blythe, J. (2013) Business To Business Marketing Management A Global perspective. 2nd edn. UK: Routledge Taylor And Francis Group.